Senior Manager, Direct Response Fundraising

CARE Canada is looking for a Senior Manager,

Direct Response Fundraising

ABOUT THE ROLE / WHAT THE ROLE OFFERS

CARE Canada has a mandate to grow individual giving in 2025 and beyond. We’re looking for you - and your ambition, excitement, and track record - to help inspire Canadians to invest in women’s leadership for a gender-just future.

As our Senior Manager, Direct Response (DR) Fundraising, you’ll take a leading role in both 1) acquiring one-time and monthly donors for CARE Canada and 2) ensuring donor development, conversion, and long-term value of all DR donors through donor journey and retention strategies. You’ll work with teams of colleagues, freelancers, and agency partners to meet our ambitious donor acquisition, donor retention, and unrestricted revenue targets.

CARE Canada’s bold Strategic Plan, From Caring Comes Courage (2021 – 2027), sets CARE Canada’s commitment to bring all our resources, talent, and expertise to unlock women’s leadership for a gender-just future. It recognizes that to lead change and realize a better life for herself and her community, every woman needs to be safe, healthy and have a dignified livelihood. It also fundamentally realizes that ‘business as usual’ is no longer good enough: our Plan challenges us to reimagine how we achieve our mission, inspire Canadian investment in our mission and our work, and transform our organization to be future-ready.  

You'll be part of the Revenue and Marketing team, driving CARE Canada’s externally- facing initiatives, and fundamental to our goal of inspiring Canadians to join us in this journey with a brave and bold voice, innovative partnerships and sustainable, innovative and balanced revenue sources.  

Reporting to the Chief Revenue & Marketing Officer, you’ll be responsible for the ownership, planning, execution, and monitoring and evaluation of all mass market, multi-channel giving, both digital and offline. As a key driver of engagement and unrestricted revenue for CARE Canada, your channels will/could include:

• Email
• Digital (i.e. advertising, lead generation, peer-to-peer)
• Direct mail
• Face-to-face giving (door-to-door, mall, street canvassing) 
• Telemarketing 
• Voicemail broadcast
• SMS
• New channels/enablers to test

WHAT YOU OFFER / ABOUT YOU

• Track record of impact and transformational fundraising in individual giving
• 7+ years of marketing and fundraising, including the management of email, digital ads, and lead acquisition and conversion campaigns with a proven track record of developing and executing revenue generating campaigns.  
• 7+ years of experience working with measurement and analytics tools
• A passion for keeping on top of trends, innovation, optimization, testing, and analysis. 
• Expert knowledge of direct marketing principles and best practices.  
• Strong writing, editing, and content development skills with the ability to craft stories that inspire donors and supporters. 
• Data-minded and data driven with expert analytics, analysis, and reporting experience. 
• Knowledge of ethical fundraising guidelines and best practices. 
• Strong attention to detail and accuracy.  
• Excellent organizational, time management, and project management skills.  
• Committed to continued professional development, learning, and growth.  
• College diploma or university degree in relevant field or equivalent experience.  

WHAT WOULD MAKE YOU EXTRAORDINARY

• 3+ years of management experience (direct reports).  
• Experience in a large, complex organization (non-profit experience preferred).  
• Strong analytical skills.  
• Team player with a demonstrated ability to work collaboratively and independently.  
• A keen interest in the work and mission of CARE Canada. 
• Knowledge of receipting rules and guidelines for digital and offline donations per the Canada Revenue Agency (CRA). 
• Knowledge of cutting-edge digital fundraising tools considered an asset.
• Expertise with graphic design software 
• English essential, French and other languages are considered an asset.  

REQUIREMENTS

Promote and maintain an organizational culture that advances gender equality, reduces power abuse and inequalities, and fosters trust and safety.  

Create an environment within CARE's workplaces, programming, and communities where CARE works that is free from sexual harassment, sexual abuse and sexual exploitation and child abuse (SHEA-CA).  

Ensure high standards of prevention and response measures for SHEA-CA are in place consistent with the CARE International (CI) Safeguarding Policy and Safeguarding Code of Conduct. 

WHAT WE OFFER / ABOUT CARE

• Starting salary range between $100,000 - $110,000
• Comprehensive benefits package and confidential employee assistance program services available to you and your dependents from your first day of employment
• 3 weeks of annual leave (increases to 4 weeks from 2nd year of employment)
• In addition to annual leave, we offer a December 24-January 1 office closure so we can all recharge simultaneously
• Inclusive holiday policy
• Paid sick leave
• Parental leave top-up
• Employer contributions to group pension plan after first year of employment
• Optional participation in group RRSP (eligible from first day of employment)
• International and domestic travel opportunities
• Annual all-staff retreat in Ottawa
• Learning and development opportunities and specialized training
• Flexible work hours to support employee wellbeing and productivity
• A focus on wellness and work-life balance
• Amazing colleagues who are very committed to CARE’s mission

If you are someone who thrives on challenge, loves to be part of a dynamic team and you are passionate about making a difference, then this opportunity is for you! Don’t think you check all the boxes? Reach out anyway – we would love to hear how your experience translates to this role! Please apply directly by January 31, 2025. Please note resumes will be reviewed on an ongoing basis and the advertisement will be removed once a candidate has been identified. We are only able to consider candidates who currently have the right to work in Canada.