Assistant Category Insight Manager

Job Overview: 

Responsible for using both syndicated research, account data and ad-hoc studies, the ACIM supports the growth of our products to help differentiate Give & Go.  The ACIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Key Responsibilities: 

• Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
• Continually monitor and advise on general market trends impacting Give & Go’s business
• Provide foresight into consumer trends to help predict future market developments
• Ensure that brand strategy/activity is based on factual market understanding
• Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
• Develop and maintain tools that act as “self-serve” platforms for Marketing and Sales to access market information.
• Update reporting the RISE platform on a weekly basis.
• Adapt reporting and visualizations as needs and market evolve.
• Drive the development and use of market insight throughout the business
• Support coworkers in discovery processes and tools that satisfy business objectives
• Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups

The Recipe for Success: 

• Completion of a university degree in business and/or marketing
• Minimum 3 years experience in market research or in a field that requires analysis of information
• Strong analytical market research and trend analysis
• Previous experience using Nielsen, Circana, and/or retailer proprietary research (such as 84.51 and Scintilla)
• Experience using data visualization software to build reports and conduct analyses.  Microsoft Power BI preferred.
• Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
• Experience working with diverse groups in multiple locations
• Proven written and verbal communication, analytical, problem-solving and risk assessment skills
• Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
• Ability to work independently and in a team environment

What we can offer: 

• It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future.
• As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something. 
• Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.