Assistant Category Insight Manager
Give & Go Prepared Foods Corp.is a proud member of the Mondelēz family. We are a leading, and growing, North American manufacturer of baked goods for over 30 years. If you're looking for a company that will provide you with opportunities for career growth and development, while working with an energetic and team with deeply ingrained values of respect, direct and open communication, quality, and accountability, we’d love to have you join our team. Our Consumer Brands: two-bite® brand, including two bite-brownies®, Kimberley's Bakeshoppe™, Mason St. Bakehouse™, and The Worthy Crumb Pastry Co™
It’s an exciting time to part of the Give & Go team as we are growing rapidly and want you to become a part of our growth and extraordinarily bright future!
Job Overview:
Responsible for using both syndicated research, account data and ad-hoc studies, the ACIM supports the growth of our products to help differentiate Give & Go. The ACIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.
Key Responsibilities:
- Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
- Continually monitor and advise on general market trends impacting Give & Go’s business
- Provide foresight into consumer trends to help predict future market developments
- Ensure that brand strategy/activity is based on factual market understanding
- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
- Develop and maintain tools that act as “self-serve” platforms for Marketing and Sales to access market information.
- Update reporting the RISE platform on a weekly basis.
- Adapt reporting and visualizations as needs and market evolve.
- Drive the development and use of market insight throughout the business
- Support coworkers in discovery processes and tools that satisfy business objectives
- Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups
The Recipe for Success:
- Completion of a university degree in business and/or marketing
- Minimum 3 years experience in market research or in a field that requires analysis of information
- Strong analytical market research and trend analysis
- Previous experience using Nielsen, Circana, and/or retailer proprietary research (such as 84.51 and Scintilla)
- Experience using data visualization software to build reports and conduct analyses. Microsoft Power BI preferred.
- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
- Experience working with diverse groups in multiple locations
- Proven written and verbal communication, analytical, problem-solving and risk assessment skills
- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
- Ability to work independently and in a team environment
What we can offer:
- It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future.
- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
Other details
- Job Family Manager
- Pay Type Salary
- Etobicoke, ON, Canada