Category Insight Manager

Etobicoke, Ontario, Canadá Sol. nº 400
miércoles, 12 de marzo de 2025

Job Overview: 

Responsible for using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go.  The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Key Responsibilities: 

  • Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
  • Continually monitor and advise on general market trends impacting Give & Go’s business
  • Provide foresight into consumer trends to help predict future market developments
  • Ensure that brand strategy/activity is based on factual market understanding
  • Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
  • Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
  • Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
  • Drive the development and use of market insight throughout the business
  • Coach coworkers in discovery processes and tools that satisfy business objectives
  • Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups
  • Manage external research consultants within budgets
  • Provide clear, timely and insightful summaries of brand and business performance for G&G executives and the Board
  • Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
  • Performance Management: Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues, and engaging in corrective action when required
  • Talent & Succession: Ensure job vacancies are filled by completing the required processes and representing the company with integrity throughout the recruitment process
  • Training: Ensure completion of function compliance training
  • Engagement: Ensure an engaged workforce through development of sound working relationships and execution of Employee Survey action plans
  • Company Values (RDQAS): Ensure teams model our Company values and hold others accountable for the same

The Recipe for Success: 

  • Completion of a university degree in business and/or marketing
  • Minimum 3 years experience in market research or in a field that requires analysis of information

What we can offer

  • It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future.
  • As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something. 
  • Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

GNG2

 

Otros detalles

  • Grupo de puestos Manager
  • Tipo de pago Salario
Location on Google Maps
  • Etobicoke, Ontario, Canadá