Category Insight Manager
Give & Go Prepared Foods Corp.is a proud member of the Mondelēz family. We are a leading, and growing, North American manufacturer of baked goods for over 30 years. If you're looking for a company that will provide you with opportunities for career growth and development, while working with an energetic and team with deeply ingrained values of respect, direct and open communication, quality, and accountability, we’d love to have you join our team. Our Consumer Brands: two-bite® brand, including two bite-brownies®, Kimberley's Bakeshoppe™, Mason St. Bakehouse™, and The Worthy Crumb Pastry Co™
It’s an exciting time to part of the Give & Go team as we are growing rapidly and want you to become a part of our growth and extraordinarily bright future!
Job Overview:
Responsible for using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.
Key Responsibilities:
- Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
- Continually monitor and advise on general market trends impacting Give & Go’s business
- Provide foresight into consumer trends to help predict future market developments
- Ensure that brand strategy/activity is based on factual market understanding
- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
- Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
- Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
- Drive the development and use of market insight throughout the business
- Coach coworkers in discovery processes and tools that satisfy business objectives
- Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups
- Manage external research consultants within budgets
- Provide clear, timely and insightful summaries of brand and business performance for G&G executives and the Board
- Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
- Performance Management: Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues, and engaging in corrective action when required
- Talent & Succession: Ensure job vacancies are filled by completing the required processes and representing the company with integrity throughout the recruitment process
- Training: Ensure completion of function compliance training
- Engagement: Ensure an engaged workforce through development of sound working relationships and execution of Employee Survey action plans
- Company Values (RDQAS): Ensure teams model our Company values and hold others accountable for the same
The Recipe for Success:
- Completion of a university degree in business and/or marketing
- Minimum 3 years experience in market research or in a field that requires analysis of information
What we can offer:
- It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future.
- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
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Other details
- Job Family Manager
- Pay Type Salary
- Etobicoke, ON, Canada