Marketing Specialist

Job Purpose:

Reporting to the People Leader, Product, the Marketing Specialist will play a critical role on our Agile product delivery teams, leaning into their experience with marketing. In this dynamic position supporting the Emergency team, you'll be responsible for the marketing strategy execution, based on the defined product vision and priorities. As part of the Agile team, you’ll have the opportunity to work with hands-on execution, as much as provide input into the strategy, therein having full engagement throughout the product marketing cycle.

Responsibilities:

Drive marketing excellence in planning, execution, and analysis.

• Product Marketing: Identify opportunities, execute marketing plans, and present to key stakeholders as appropriate. Driven by the prioritized product backlog, work cross-functionally to turn ideas into impactful digitally enabled, marketing activations. Your work will directly influence targeted audiences, by utilizing various channels and platforms to increase revenue, improve retention, or gain qualified leads.
• Stakeholder Engagement: Work with the Product Owner in ideation and planning towards a cohesive marketing strategy, in alignment with the Product Owner’s roadmap and prioritized backlog. Share progress, gather feedback, and maintain a transparent dialogue with stakeholders. Your communication skills will bridge gaps and build strong, collaborative relationships.
• Metrics and KPIs: Track key performance indicators (KPIs) to measure the success of go-to-market activities. Compile post-mortem analysis results of marketing initiatives. Use data, feedback and trends to make data-driven recommendations for improvements.
• Practice Leadership: Seek and maximize opportunities to inspire a subset of our Agile team. Demonstrate functional expertise to those directly working in the same marketing community of practice. Help foster a culture where every idea is valued and every team member feels empowered.
• Releases: Coordinate and execute marketing activation launches, including identifying business goals, risks, managing dependencies, and ensuring that releases meet quality standards and timelines.
• Quality Assurance: Thoroughly test marketing activities to ensure that the customer journey meets high-quality standards and is aligned with the organization's values and goals.
• Continuous Learning: Stay ahead of the curve in marketing, digital and humanitarian trends. Lead initiatives to refine our processes, always seeking ways to do more good, more efficiently.
• Strategic Visioning: Provide input into product marketing plans and implementations, aligning it with our mission to uplift vulnerable communities. Your strategic foresight will shape digital experiences that touch hearts and inspire action.

Qualifications:

• Degree/Diploma in Business, Marketing, Media or similar discipline
• 3 years+ of relevant experience in Marketing / Media
• Experience with digital technologies, such as Adobe Experience Manager, HTML & CSS
• Hands-on experience with analytics platforms such as Google Analytics and Adobe Analytics
• Ability to optimize content for SEO
• Experience in retention or customer facing campaign management within a marketing environment, utilizing data driven decision making
• Understanding of web/mobile development and the capacity to quickly navigate the changing digital landscape
• Experience working directly with internal/external clients in a face-to-face environment
• Demonstrated organizational, interpersonal, communication, and analytical skills
• Experience executing strategies for customer segments/personas
• An Agile mindset with the ability to manage priorities
• Experience working with customer journey management an asset
• Working knowledge of development process and project management an asset
• Understanding and experience working with/in Lean Agile Scrum methodology an asset

Why Consider Us?  

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada’s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.
• We offer competitive pay and benefits. Our comprehensive health benefits start at day 1 which includes a Health Spending Account. 
• We match pension contributions up to 6% and provide a top-up for pregnancy & parental leaves.
• We offer extra time off for restoration by closing for an additional day on long weekends, 6 times a year.
• We provide up to six weeks’ vacation, plus paid sick days, personal days & wellness days.
• We offer a family-friendly, caring, and flexible work environment. 

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