Specialist, B2C Philanthropy Operations

Job Purpose:

The Specialist, B2C Philanthropy Operations will play a key role in the enablement of initiatives that support the frontline fundraisers on the B2CPerformance team and prioritize work with a team of specialists. This role will strategize, plan and execute customer segment-specific treatments to acquire, cultivate and retain the target audiences of legacy, middle, and high-net-worth donors.  

Responsibilities:

• Create and manage compelling, impactful, and creative marketing content for specialized markets over a variety of platforms, including but not limited to emails, digital marketing initiatives, social media posts, website copy, blog articles, videos, and print materials, as needed, to increase brand visibility, web traffic, donor acquisition and retention, ensuring consistency and alignment with the brand guidelines. 

• Collaborate with internal stakeholders, cross-functional teams, external vendors and agencies as required to provide high-level business support in the planning, creation and implementation of key initiatives. 

• In collaboration with sales teams, execute strategies, considering/including but not limited to multiple customer segment preferences, customer personas, channels, technical feasibility, budget, KPIs and business viability, in alignment with business requests. 

• Innovate strategies to optimize the customer experience. Identify shortfalls and provide recommendations for improvement plans and processes, optimization, and innovation. 

• Work together with World Vision Programs and Product Alignment teams to have a deep understanding of the value proposition and the specific programs and approaches that we are seeking funds to support; 

• Assist in the preparation of donor meetings and oral presentation materials as required 

• Participate in internal team debriefs after proposal and report submissions. 

Qualifications:

• Post-secondary education in marketing, media, technology or similar 

• 3-5years of marketing/operations experience. Minimum 3+ years of experience in your area of specialization. 

• Advanced working knowledge of MS Office Suite, video and image editing tools and an understanding of the web/mobile landscape 

• Confident leveraging analytics tools (Adobe Analytics, GA etc.) to create insights 

• Track record of successful project management, execution skills, and results 

• Ability to build strong relationships and collaborate within teams 

• Working knowledge of development process and project management is an asset 

• A self-directed mindset with the ability to navigate and manage multiple priorities while collaborating with cross functional teams 

• Experience with fundraising or brand management is an asset; 

Why Consider Us?  

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada’s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.
• We offer competitive pay and benefits. Our comprehensive health benefits start at day 1 which includes a Health Spending Account. 
• We match pension contributions up to 6% and provide a top-up for pregnancy & parental leaves.
• We offer extra time off for restoration by closing for an additional day on long weekends, 6 times a year.
• We provide up to six weeks’ vacation, plus paid sick days, personal days & wellness days.
• We offer a family-friendly, caring, and flexible work environment. 

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