Marketing Specialist

Marketing Specialist – Full Time

Who are we looking for?

This position will require you to lead and oversee a high-volume of activities across multiple media platforms. This will include, but is not limited to, collaborating to develop plans for marketing programs, managing end-to-end project delivery, and designing and implementing social media strategies that align with our business goals.

We seek an enthusiastic and proactive individual who can work independently and as part of a team. The role requires excellent communication skills (verbal, written and grammatical) and hands-on experience as a social media content creator. Attention to detail is also imperative.

We are looking for a marketing specialist who:

• holds a degree or diploma in a business, marketing, or public relations program;
• has 5-8 years of experience in a marketing-related position;
• possesses excellent writing and editing skills with strong attention to detail;
• has proven experience creating content (text, image, and video) for social media channels;
• demonstrates strong project management skills;
• shows a high aptitude for multi-tasking, follow-through, and collaboration.

Content Planning and Strategy Development:

As the primary lead for all social media organic content, the Marketing Specialist will:

• Plan, create, and deploy high-quality content for the firm's social media platforms to increase online brand visibility and engagement;
• Collaborate with the marketing team, lawyers, and core support teams to initiate new content while maintaining the brand’s tone of voice and visual identity across all channels;
• Monitor and engage with the online community, responding to comments, messages, and mentions;
• Track and analyze social media performance, budget, and insights to adjust content tactics accordingly;
• Review emerging platforms to keep the firm's social media presence relevant for our target markets.

Additional Qualifications:

In addition to the qualifications for the Marketing Specialist role, this position requires:

• Proficiency in Meta Business Suite, YouTube Studio, Hootsuite and Google Analytics;
• Proven experience creating organic social media content for large to mid-sized businesses;
• Working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign).

Please submit your resume by clicking “Apply Now” within the posting on our Careers page.  Deadline for submission of resumes is Tuesday, January 14, 2025.