Brand Marketing Specialist

1400 Castlefield Ave, York, ON M6B 4C4, Canada Numéro de demande 2027

9 avril 2025

Nature & Scope → Your Role at Roots

We are seeking a detail-oriented and dynamic Brand Marketing Specialist to join our global marketing team. The ideal candidate will be:

A quick learner who excels in fast-paced environments and can adapt to changing demands  
Motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth
Acts pro-actively with a willingness to go above and beyond to generate remarkable results
Detail oriented, highly organized and can manage multiple priorities
Open minded and approaches problems from different perspectives 
Contributes positively to the team environment and respects differences in people, ideas, and opinions
Committed to learning and growth and demonstrates respect and honesty in all interactions
Passionate about the brand and takes pride in your work and contributions to the organization

Key Responsibilities → How You’ll Make an Impact

Support Go-To- Market Execution

Support Brand Manager in campaign go-to-market execution, including the development of workbacks, scheduling deadlines & deliverables and maintenance of marketing calendar
Collaborate with cross-functional channels ensure a cohesive presentation of campaigns in market across all customer touchpoints and a smooth internal execution
Manage project timelines, ensuring key milestones are met
Review campaign assets for consistency & brand alignment 
Monitor and report on campaign performance, providing actionable insights to optimize results
Contribute to the development of post-mortems for large campaigns to share key learnings with cross functional team

Lead Retailtainment Execution

Lead execution of retailtainment strategy, enhancing in-store experiences to drive store traffic, engagement and conversion
Manage in-store event logistics, including vendor coordination, staffing, and budget tracking
Develop event toolkits and resources to support retail teams in executing local brand initiatives
Oversee event performance measurement and provide insights for future improvements

Business Support

Support in the preparation of presentations, reports, and materials for internal and external stakeholders
Assist with management and execution of administrative tasks

Qualifications & Experience → The Skills You Bring

2-5 years’ experience in Brand Marketing, Event Coordination or experiential marketing, preferably apparel, CPG or communications agency
Degree in Marketing, Business Administration, or a related field 
Exceptional time management, project management and organizational skills 
Proven ability to keep tasks on track & project management experience 
Strong verbal and written communication abilities
Exceptional teamwork and collaboration skills with a proactive and flexible attitude
Passion for fashion, retail and the outdoors an asset

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