Digital Campaign Specialist

Position:Digital Campaign Specialist

Location:Toronto, ON (Remote)

Reports to: Manager, Programmatic Operations

The Company:

Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The opportunity:

Postmedia is looking for a Digital Campaign Specialist to join our growing team.

You have a passion for online advertising, strong digital acumen and be eager to work hard, learn, and grow within the programmatic advertising landscape, this is the role for you. This is an associate position for a motivated and passionate individual with a career path towards becoming a Programmatic Trader.

Ready for a challenge and rewarding career opportunities? Join us

Duties & Responsibilities:

• Provide strategy recommendations and execute programmatic campaigns for different advertising goals such as website traffic, acquisition, video views, reach or remarketing with focus on the right tactics and KPIs.
• Setup programmatic display, audio, video, YouTube and digital out of home campaigns in DV360 and other demand side platforms: Campaign build, audience creation, targeting selection, creative trafficking and pixel implementation.
• Work closely with the Sales, Account Management teams and the Programmatic Trader towards campaign success and growth.
• Provide campaign reports, learnings and insights.
• Troubleshoot campaign, creative, pixel issues and provide solutions.
• Support the overall company’s digital expertise by acting as an education resource.

Qualifications:

• Degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
• Strong organization skills & attention to detail
• Ability to work under pressure, meet deadlines and manage workload
• Proactive and resourceful individual
• Strong interest in paid advertising and digital landscape
• Experience working in marketing & digital media a bonus (but not mandatory)
• Knowledge of industry recognized technology platforms (i.e. ad-servers, DSP’s, DMP’s), Display and Video 360 & Campaign Manager 360 preferred
• Must be proficient in MS Office particularly Excel

Come and grow with one of Canada’s most established publishers

We thank all applicants in advance but only those under consideration will be contacted.