Digital Product Specialist

Job Title: Digital Product Specialist

About ONroute

ONroute is the proud operator of 23 convenient plazas along Highways 400 and 401 in Ontario. Our locations are designed to provide travellers with fresh and exciting food and beverage options, gas, and other amenities that improve the public’s travel experience.

About the Role

We seek a creative, dynamic, outgoing, and experienced Digital Product Specialist to lead a guest-focused digital optimization journey for our Quick Service Restaurants (QSR) kiosk ordering experience. The ideal candidate will be a motivated self-starter with a strong background in digital product management and a passion for delivering an exceptional customer experience through creativity and innovation.

As a Digital Product Specialist, you will collaborate to maximize the digital investment and grow revenue from all digital channels (web, kiosk, app) to support a frictionless, best-in-class guest experience across motorway services.

Key Responsibilities:

1. Relentless focus on the guest experience (UX) and optimization to create frictionless and intuitive digital experiences across all digital platforms (kiosk, web, app, and mobile) to maximize conversion and penetration of profitability in all brands.
2. Enhance and manage all digital menus and kiosks to meet current and future QSR brand needs with a keen eye on guest experience and increasing conversion.
3. Execute a digital product strategy that supports revenue growth aligned with delivering the highest level of guest satisfaction and business objectives.
4. Lead the product development lifecycle, ensuring an on-time, high-quality, guest-focused product experience and processes that build the basket, increase revenue, and propel conversion.
5. Identify trends, opportunities, and areas of improvement that facilitate a frictionless guest experience through competitor analysis, guest feedback, and market research, staying on top of new technology trends that propel growth.
6. Accountable for communicating and managing executive management stakeholder relationships, including regular progress updates and presentations on guest journeys, change management and performance updates to foster alignment and support for all digital initiatives.
7. Define, manage and be responsible for key performance indicators (KPIs) for digital products and establish ongoing improvement and optimization.
8. Evaluate and manage relationships with external vendors and technology partners, ensuring the delivery of business goals, objectives, and up-time quality standards.
9. Compliance and Security: Ensure digital products comply with relevant regulations and industry standards, including data privacy, security, and accessibility requirements.

Qualifications:

• University degree or College diploma in digital design, business, marketing, computer science or related fields
• Hungry to learn and join a team that aspires to deliver growth with a relentless focus on the guest experience. A proven track record with 2--5 years in digital product management, preferably in the QSR or hospitality industry, is an asset.
• Passionate about a guest-obsessed experience through digital platforms
• Strong technical understanding of digital tech, platforms, and trends, with mandatory experience in e-commerce, mobile apps, and digital payments.
• Collaborative communication style rooted in strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Core values rooted in diversity, inclusion, and respect, valuing the opinions and thoughts of others with strong interpersonal skills, and the ability to collaborate effectively across teams and influence stakeholders.
• Experience with agile methodologies and project management tools (e.g., JIRA, Agile, Scrum, Android,) strongly preferred.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

ONroute is committed to a diverse and inclusive workplace for all. We have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and applicants. Accommodations during the application process are available upon request.