Sr. Director, Marketing

The Sr. Director, Marketing is responsible for the development and implementation of the company’s marketing strategy in conjunction with the Brand Marketing Managers, E-Commerce Marketing Managers, and Product Managers. This includes planning and directing development of brand-building programs including advertising, public relations, sponsorship, trade shows, merchandising, promotions, packaging, and trade marketing. This person oversees market research for all of LG, as well as Web programs. The Sr. Director, Marketing is responsible for managing LG Canada’s marketing organization that works closely with divisional sales teams, U.S. and global headquarters. The incumbent will effectively oversee the marketing of the company’s products to defined target segments based on consumer purchase behaviors and an understanding of the demographic and psychographic profiles of targeted consumers. In addition, this individual will ensure all products and all touch points to the consumer are consistent with the company’s marketing/messaging strategy, and brand and product strategy. The Sr. Director Marketing may also be required to assist as necessary with the implementation of E-Commerce.

PRINCIPAL RESPONSIBILITIES:

Strategy and Planning:

• Overseeing the development of a long-range plan for the brand
• Responsible for the development of the annual planning process
• Sponsor and owner of the New Product Introduction Process (NPI Process)

Product Marketing:

• Oversee and direct the strategic approach across all business units to ladder up to the master brand
• Oversee and direct the annual brand planning and business progress
• Oversee and direct the development of New Product Introductions
• Sponsor of the product introduction process for the organization

Corporate Marketing:

• Responsible for corporate reputation and public relations management
• Oversee digital marketing strategies and executions (both media and social)
• Oversee corporate marketing sponsorship and participate in contract negotiations and rights management

Media Buying and Agency Management:

• Responsible for all Media purchase approvals and sign offs
• Lead for agency selection and performance management including compensation modeling, and annual contract negotiations
• Responsible for management and annual agreements and resource allocation

Digital Marketing E-Commerce Support:

• Develop & deliver web strategies & plans to support E-Commerce business operations
• Build integrated marketing strategy to optimize full funnel consumer journey, driving brand awareness and nurturing quality leads for conversions

Budget Management:

• Responsible for the development of annual budget
• Oversee and direct budget allocation by business unit and medium
• Oversee and direct budget phasing strategy to manage corporate P&L (excludes total P&L responsibility)

Team Management and Retention:

• Responsible for the development and building of the Canadian marketing organization
• Responsible for the development and management of annual KPI’s
• Mandated to build a winning culture and strong retention model

Strategy:

• Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business and ensure they are consistent with the overarching corporate strategy
• Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth and ensuring all touchpoints to the consumer properly execute on the company’s brand strategy
• Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consumer insights
• Goal setting, performance evaluation and compensation, assignment and training of marketing personnel including leadership development

KNOWLEDGE, SKILLS AND ABILITIES:

• An undergraduate degree is required
• Minimum 10 years’ brand management experience with demonstrated record of positive business results
• Minimum 7 years’ specialized digital and e-commerce marketing experience
• Extensive consumer marketing experience, specifically in the areas of targeting, brand strategy and positioning, concept development and testing, marketing plan development, execution and post-analysis, testing, evaluating and advocating breakthrough new marketing programs
• Prior experience managing and energizing a broad range of advertising, media, promotion, and public relations agencies
• Strong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries or complaints
• A history of setting strategy and of building and leading an organization of significant size and scale
• A strong track record of leading marketing efforts
• History of presenting fresh perspectives to existing industries and products
• Strong management capabilities demonstrated through the implementation of company-wide initiatives and implementations within project timelines and budget
• Strong analytical skills in applying principles of logic or scientific thinking, including advanced mathematical concepts, to a wide range of intellectual and practical problems
• Superior language skills in making effective and persuasive speeches and presentations on controversial or complex topics to senior management, board of directors and other entities
• The ability to think beyond classical marketing parameters to create new approaches and solutions
• Responsive to changes in the business environment and proactively shifts roles and priorities to meet these changes
• Excellent interpersonal skills
• Highly collaborative, working well with both internal and external clients, treating them with respect, anticipating their needs, providing solutions when needed, and consistently meeting or exceeding their expectations

• Trusting and trustworthy, establishing and building trust across business functions, levels, and departments to facilitate achievement of shared goals
• Effective communication skills: communicates the vision to team members and leads the team to successfully execute the brand strategy, communicates information in an open, straightforward style
• A good listener with the ability to understand others’ viewpoints and needs
• A focus on continually striving to do better and motivating others to do the same by positive example
• Values the differences and similarities of people and promotes a spirit of cooperation and shared responsibility by emphasizing that the efforts of work groups must be aligned with common goals to achieve desired results
• A high sense of urgency and accountability
• A proven mentor, motivator, and developer of professional staff
• Learns from mistakes and remains committed to finding solutions despite difficulties and uncertainty
• Holds high moral standards; ethical beyond question

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest; however only those selected to continue in the process will be contacted.