Marketing Associate, Digital

La Banque HomeEquity

Banque canadienne à charte de l’annexe I, la Banque HomeEquity est le plus important fournisseur d’hypothèques inversées au pays et son portefeuille de prêts est en croissance. Étant la seule institution financière à se consacrer uniquement aux propriétaires de 55 ans et plus, la Banque HomeEquity a à cœur d’aider les propriétaires canadiens à vivre leur retraite comme ils le souhaitent. Nous tenons cette promesse tous les jours grâce à nos solutions d’hypothèque inversée, dont notre produit phare, l’Hypothèque inversée CHIP^MC.

Nos valeurs, notre passion

À la Banque HomeEquity, ce sont nos valeurs qui orientent et inspirent nos actions auprès de nos clients, de nos partenaires et entre nous.

Nous sommes d’ardents défenseurs au service de nos clients.

Nous avons le courage d’agir et de faire ce qui est juste.

Nous formons une équipe, nous avons une même vision.

Nous voyons loin et nous sommes en constante évolution.

POSITION SUMMARY:

The Marketing Associate, Digital role will work closely with the team and contribute to the development of digital Marketing programs, campaigns, and initiatives, and execute the deliverables that will achieve them. 

MAJOR ELEMENTS OF THE ROLE:

Marketing Strategy & Program Management  

• Works with Manager to conceptualize, develop, and implement marketing acquisition campaigns through existing channels and by identifying new ones
• Works closely with the internal team members and external Partners (digital marketing agency, Google, digital media partners) for day-to-day activities (content creation, creative development, campaign setup and optimization, a/b test, monitoring, minor website updates, coordinating larger website updates and testing with digital agency)
• Assesses and analyzes campaigns and coordinates efforts across on-line and offline channels to optimize investments with internal partners Writes, proofreads, and edits content for various marketing activities including our website and advertisements
• Collaborates and partners with Marketing team members, UX teams and Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment
• Helps manage existing partnerships and assists in the development of new strategies to support growth, including management of events, conferences, seminars, and other educational programs that help build awareness
• Develops work back schedules, leadership updates, maintains editorial calendars, and develops timely and relevant social posts

Reporting, Analysis & Budget Support  

• Ensures frequent monitoring, tracking, and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs.
• Tracks key business metrics and contribute to forecasting and reporting on consumer marketing initiatives and results
• Works with the Manager, to update budget notes and forecasting
• Assists with processing of invoices and vendor follow up as required

SKILLS AND EXPERIENCE REQUIRED:

Qualifications

• 2-4 years of digital marketing experience, preferably in the financial services sector (preferred)
• Media agency experience preferred with strong technical skills and an advanced knowledge of digital marketing media and social media platforms (including Google Adwords, Google Analytics, Facebook, and other digital media platforms)
• Experience with WordPress is an asset
• Bachelor’s degree or a graduate degree an asset but not required
• Experience in content development, copy writing, basic design, and project management
• Experience with social media management, reporting and development of campaigns in CRM platforms is an asset
• Experience with basic data analytics and reporting
• Proficient with Word, PowerPoint, Excel, Adobe Suite, Canva

Attributes

• Critical thinking skills
• Meticulous attention to detail and organizational skills
• Demonstrated oral and written communication and presentation skills
• Resourceful, self-driven character including innate curiosity, desire to learn, achievement orientation, and strong desire to continuously improve the status quo
• Ability to collaborate with multiple stakeholders internally and externally, up to senior management level
• Excellent time management skills, and effectively manages and prioritizes workload under tight deadlines
• Passionate about serving and empowering the 55 and better population and focused on ensuring a customer centric approach

Working Conditions Unique to Job:

• Hybrid office environment