Brand Digital Content Manager

Position Title: Brand Digital Content Manager
Reports To: Director, Corporate Marketing
Department: Brand Impact
Term: Permanent Full-Time


Work Arrangements: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.

The Opportunity: Equitable is growing! We are looking for a Brand Digital Content Manager to join our Brand Impact team!

With a new brand in market, we are looking for a Brand Digital Content Manager to lead the evolution of the brand through content on digital mediums.

This role is responsible for developing and executing the brand content strategy. Working across Product Marketing, Corporate Communications and Client Impact Teams to create and distribute content that supports the Equitable brand. 

The role will be a key role on the Brand Impact team as an enterprise-wide leader of brand messaging and content.

If you believe in the power of words to bring people together with purpose, then we would like to hear from you. 

Now is an exciting time to join one of the Waterloo Area’s and Southwestern Ontario’s Top Employers for 2024!


What you will be doing:

• As part of our Brand Impact team, you will assist in setting long-term strategic goals for Equitable brand content strategies and programs by leading digital content planning and execution.
• Develop and implement a brand marketing content and paid digital plan that uses content to drive brand awareness for Equitable though various mediums. This includes creating content calendars, identifying key messages and setting measurable objectives.
• Perform market and industry research from online sources and discussion with key subject matter experts to identify industry and content trends.
• Create content that captures our brand voice and tone for brand campaigns, Equitable.ca, paid social media, email campaigns and newsletters to build awareness of the brand.
• Lead web copywriting for brand-owned Equitable.ca pages, and own guidelines for web writing across the enterprise, proofing and editing web content from across the organization to ensure brand consistency.
• Ensure all content is optimized for search engines using the best practices and execution of SEO and keyword optimization for on-page content, keywords, and metadata.
• Champion content and copywriting best practices and disseminate learnings across the organization. Mentor fellow writers across the organization to help them advance their skills through web content reviews and the application of SEO strategy in their writing.
• Evolve brand editorial, voice and tone standards across the organization through contribution to Clear Communications guidelines.
• Report on content related KPIs, using qualitative and quantitative research to inform your content decisions, and adjusting plans according to past performance.
• Stay updated on current technologies, trends and best practices through continuing education and research. Suggest recommendations and/or incorporate into design work as appropriate.
• Evaluate existing processes and workflows to find opportunities for efficiencies.
•  Adapt quickly to changes and re-prioritize tasks with short notice, and perform all other duties as required to support overall project completion and success.
• Continuously analyze target audience behaviors, interests, and feedback to refine content strategies.

What you will bring:

• Ten years of related writing experience in a brand content writing, marketing writing or corporate communications role.
• University degree in Journalism, Communications, Public Relations, Content Marketing, Digital marketing, Advertising, or equivalent combination of education and required experience. 
• Exceptional writing and editing skills with attention to grammar, style, and clarity. Experience in storytelling and content development is crucial.
• Ability to take complex product and industry information and distill it into easy-to-understand, conversational copy.
• Ability to think creatively and develop innovative content ideas. Flexibility to adapt to new content formats and industry trends.
• Experience with applying SEO and SEM best practices.
• Experience with measuring, analyzing, and refining content marketing results.
• Excellent project management skills with the ability to lead time-sensitive, multiple simultaneous initiatives with marketing agencies, meet deadlines, and collaborate with cross-functional teams.

What’s in it for you:

• A healthy work-life balance with employee wellness top of mind
• Annual bonus program, annual vacation allowance, and company-paid benefits program
• An additional paid volunteer day each year so you can spend time giving back to the community
• Immediate enrollment in the company’s pension program with employer matching
• Employee resource groups that support an inclusive work environment
• Tuition support and specialized program assistance
• An onsite, full-service cafeteria with a variety of daily options
• Discounts on company products and services, and access to exclusive employee perks
• Regular EQ Together events focused on company togetherness and collaboration
  
  

As part of the recruitment/offer process you will be required to:

• Provide two professional references (minimum one supervisor and above)