Head of Marketing - Canada

Region: Toronto 

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our Marketing team as Head of Marketing based in Toronto. The Head of Marketing - Canada is a people first leader. This individual will need to be a strong, innovative, digital first, bold thinker, who works collaboratively and can manage well in a global matrix organization. Must be comfortable at the intersection of business, digital, analytics, marketing, culinary and communications. As a strong leader with a growth marketing background, and a passion for the Brand and industry, this person will hit the ground running in an engaged company culture, with a focus on the future. The Head of Marketing will be accountable for the development of effective and comprehensive marketing plans and strategies that deliver sales and traffic goals. The ideal candidate will have experience and success in all areas of marketing.

They will: 

• Lead the Canadian Marketing function.
• Be an integral member of the Canadian Leadership Team (CLT).
• Have strong business acumen enabling sound decisions to drive results/success.
• Lead the development of the annual marketing plan, strategy, whilst working with the team, key stakeholders and agency partners.
• Identify and plan differentiated and impactful, insight driven marketing strategies/materials that maximize Franchisee profits. 
• Build, manage and coach a high-performing marketing team.
• Drive the implementation of marketing campaigns that meet business objectives and goals for the Canadian and Global Business.
• Direct and support culinary and category to align product innovation with marketing and business objectives and ensure seamless execution of strategies.
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
• Direct and support communications to develop effective strategies and execution that result in improvements in brand health metrics and sales/traffic.
• Work closely with the Operations team to engage with the Field, interpret feedback and pivot to business needs. 
• Drive agencies and partners and help to elevate the Canadian vision and expectations.
• Manage the National Franchisee Marketing Board.
• Work closely with Supply Chain, Manage the National Marketing budget and expenditures. 
• Maintain brand standards and ensure compliance across all marketing and communications channels. 
• Build long term relationships with key stakeholders across the Canadian and Global markets.
• Have strong understanding of digital marketing, loyalty programs, e-commerce, social media platforms and emerging trends.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

• Country Strategic Planning: Partner with key stakeholders to develop short- and long-term integrated marketing, communications and media plans for the market. Provides vision and guidance on agency selection, menu architecture, pricing strategy, and product development. Leads implementation of marketing related Global Strategy Plan strategies. Reviews market research efforts and secondary resources to gain market insights. Able to deliver game changing strategies for the country.

• Leadership: Provide strategic leadership and direction to the country’s marketing team. Leads marketing budgets. Ensures country cross-functional team is building a strong foundation for the brand to increase brand awareness, brand love, and competitive advantage. Attends board and agency review meetings.

• Innovation: Supports implementations of global efforts that shape the future of the brand through strategic innovation pipeline- product, packaging, promotion, equipment, business models and practices. Works with supply chain (IPC, R&D, etc.) to drive localized innovation. Drive agencies and in country team to deliver results-oriented marketing innovation.

• Communication: Ensures communication across cross functional teams, country stakeholders and key HQ teams, including Marketing, R&D, Legal, PR. Helps prepare training presentations and guidance as needed. Delivers strategy and explains strategic approach to the Franchisee board and all other stake holders to ensure buy-in and collaboration.

• Budgets: Manage the budget and resources for one of subway’s top 3 country units to achieve the strategic plan goals. Ensure country is managing marketing budgets to guidelines and ensure budgets are designed to maximize results. Conduct periodic budget reviews with HQ and country teams.

• Management: The head of Marketing will be responsible for building and running an outstanding marketing function that will take the Brand to new heights. Someone who cares and develops the marketing team and talent to achieve their full potential, through open communication, a team player and a coach attitude, great interpersonal skills and always looking to let their team shine and be praised for their hard work.

Qualifications (some examples listed below):

• Bachelor's degree in marketing, advertising or another related field required. 
• MBA is a plus.
• 10 or more years of job specific experience.
• 3-5 years of supervisory experience.
• Strong people leader, with the ability to motivate, scale and expand the capabilities of their team.
• A self-starter, with demonstrated strategic thinking and cross functional leadership skills, and a track record of driving strong business results.
• Excellent written and oral communication and presentation skills are required.
• Enjoys working in a fast paced, roll up your sleeves environment.
• Strong digital experience is key.
• Creative and innovative vision.
• Strong experience in analytics.
• Preference for individuals who have held regional or national roles.
• Foodservice, retail or franchise-model experience are beneficial.

What do we Offer?

• Insurance Plans (Medical/Life)
• Pension/401K/RSP (country specific)
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• And Many More…..

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.