Senior Marketing Manager - MFZE EMEA – Amsterdam, NLD

Senior Marketing Manager - MFZE EMEA – Amsterdam, NLD

Region: Amsterdam HQ, NLD

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We are looking to recruit for a Senior Marketing Manager to support our EMEA team.

The Senior Marketing Manager will oversee and support MFZ in executing marketing strategies and initiatives to reach their desired KPIS. The role requires a deep understanding of the regional markets and influencing MFZ to ensure they are aligned with EMEA Brand Strategies and Guidelines.

The position also entails managing Europe Co-Op Budget and partnering with EMEA Brand teams to deliver the assets and needed support for the MFZ markets which are effectively and efficiently utilized. Success in this role requires developing and maintaining strong relationships with our partners, this role demands an individual who is highly organized and detail oriented at the core, but skillful at articulating and understanding the bigger picture and can translate that into actionable recommendations.

They will bring expertise in regional marketing strategies and Subway Know- How that will enable master franchisee to execute high impact campaigns that drive growth and profitability at market level. Ensuring that MFZ are well equipped about what’s happening in the subway world and are aligned with EMEA strategies and Brand Direction.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

• Serve as the key marketing advisor and partner for Master Franchisees, providing guidance, tools, and resources to ensure consistent brand positioning and messaging across the region
• A Key role in running platforms and Forums bringing all MFZ in one place to provide the necessary guidance - Best Practice forums/ MFZ Summit etc.
• Quarterly Calendar Planning along with MFZ, supporting in execution and documenting campaign effectiveness.
• Help to develop resources, processes and tools to effectively measure the performance of campaigns.
• Foster strong relationships with franchise leaders by understanding their unique market needs and delivering customized, high-value marketing support.
• Analyzing market trends and consumer insights while identifying opportunities translated into actionable recommendation.
• Managing the CO-OP Budget, tracking and ensuring budget is spent effectively with clear KPIS and expectations communicated to the MFZ.
• Manage and Update Subway Global MFZ Drive to ensure visibility across markets not just on a regional level but rather on a Global one as well.
• Responsible for tracking media expenditures to ensure budget compliance and accuracy.
• Ensure budgets are managed and spent according to FAF and legal restrictions.
• Handling Contracts / Vendor agreement and Invoices when applicable within the subway Network and external Parties.
• Work closely across Functions to ensure alignment between Departments (IPC and other Functions).
• Liaising between MFZ and EMEA subject expert functions to assist on Digital/ Loyalty/ Insights requirements.

Skills and Abilities Required:

• Bachelor degree in Marketing or Business
• Fluent in English; any other language is a plus
• Minimum of 2 to 6 year’s experience
  • Minimum of 4 years of marketing experience, preferably within QSR industry
• Technical Proficiencies: Software (Microsoft Office Suite programs:  Word, Excel, PowerPoint, Outlook)
• Analytical and good with numbers
• Creative Flare
• Team Player

What do we Offer?

• Insurance Plans (Medical/Life)
• Pension
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• And Many More…..