Brand Manager, Benefits (hybrid or remote)

We’re searching for a Brand Manager, Benefits. Are you searching for new possibilities?

Westland Insurance Group Ltd has an exciting opportunity for a Brand Manager, Benefits at our Surrey, BC Head Office. This exciting opportunity offers a hybrid work model (2 days per week in-office) for candidates based in British Columbia’s Lower Mainland. Those located elsewhere in Canada will work remote, with occasional travel to branches and offices as needed.

Expected Compensation: The expected hiring range for this role is $76,000 to $88,000 based on a 35 hour work week. Actual offered salary will depend on the successful candidate’s qualifications and experience, as well as market conditions for the role, and internal equity.

Westland also offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.

Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers.  Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.

Discover what’s possible, with Westland.   

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we're inviting amazing people like you to join us.

As a Brand Manager, Benefits, you will lead marketing efforts for Westland Benefits. You have strong B2B marketing expertise and are a team player who knows how to influence, partner and get things done. You are known for exceptional delivery and getting results by being hands-on, as well as stepping back to build plans that generate pipeline growth and revenue. If that sounds like you, we want to hear from you!

Interested in learning more?

Why you'll love Westland:

• An open, flexible and welcoming workplace 
• Plenty of opportunities to grow and learn
• Autonomy to drive your own success
• Be part of our inclusive culture, alongside an extraordinarily talented community of people with a wide variety of backgrounds
• A total rewards program that takes care of your financial, physical, and mental health 
• Flexible paid Values Days to celebrate days important to you
• Paid Volunteer Days for employees as part of Amplifying Communities, a program to support causes that matter most to our employees and clients

Why we’ll love You:

• Have a bachelor’s degree in Marketing or a relevant field with 5+ years in a B2B marketing role
• Highly collaborative, able to partner with sales leaders to drive aligned sales and marketing initiatives

• Strategically minded, as well as a master of execution
• Strong attention to detail and keen focus on quality
• Experience in digital channels, including paid, SEO, email and CRO
• Exceptional copywriting skills, both externally when creating conversion-focused copy across email, web, paid and print; and internally when developing business cases and presentations

Once here, you'll:

• Assess and refine the current marketing strategy, including planning and executing high-impact sponsorships and local advertising initiatives, while attending events and activations as needed.
• Manage the marketing budget for these regions, tracking expenses and ensuring alignment with budget allowances.
• Build strong relationships with Westland Benefits' sales leaders to align marketing efforts and drive regional success.
• Lead rebranding activities for employee benefits mergers and acquisitions, maintaining brand integrity and consistent messaging across external channels such as in-branch displays, local ads, websites, and social media.
• Collaborate with Westland’s digital team on demand generation initiatives and work with Brand Managers on both regional and national campaigns, including co-operative marketing with insurance carriers.
• Measure the effectiveness of marketing programs, continuously identifying opportunities to enhance performance, and support cross-functional projects with the marketing, CX, and digital teams.

Want to get to know each other better? Send your resume our way. 

You belong here 
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.  
 
At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.  
 
If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at careers@westlandinsurance.ca