Subscription Analyst (Revenue)

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

Being part of The Globe and Mail team requires a passion for excellence and an unwavering commitment to innovate in a fast-paced and dynamically evolving environment. Demonstrating these characteristics in the workplace every day is what makes our people the foundation of our success. We support a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we'd like to hear from you.

Reporting to the Manager, Print Subscription and Single Copy Revenue, the Subscription Analyst supports the initiatives of the Print Subscription and Single Copy Revenue manager. This is done by creating offers and campaigns to enable print newspaper acquisitions for The Globe and Mail and New York Times. The analyst role also reports on activities related to home delivery that will enable future planning.

KEY RESPONSIBILITIES:

Campaign Execution & Development

• Support the planning and execution of all home delivery acquisition and winback campaigns through email deployment and offsite initiatives
• Create offers in SAP
• Edit templates in Pagebuilder and transfer to Campaigner for email deployments
• Prepare emails in Campaigner for email deployments
• Work with the CEM team to test and review prior to deployments
• Create home delivery campaigns in DSW by applying correct offers and updated verbiage meet guidelines
• Update non-delivery area where necessary
• Prepare and facilitate notification of price increases to our subscribers by formatting and reviewing output files and ensuring that notifications are sent out on schedule by CEM team and through Office Services
• Provide necessary notifications to various departments on campaigns

Reporting

• Provide weekly and monthly reporting on subscriber activities, acquisitions and suspensions
• Run regular home delivery and single copy volume reporting for The Globe and Mail and New York Times
• Track acquisition composition using demographic target groups
• Track funnel activity for print online sales

Data Extraction and Other Activities

• Prepare reconciliation reports for third parties for rev-share analysis
• Prepare termination and order activity reports
• Run data extracts for price graduation analysis
• Support of B2B administrative tasks as required
• Other adhoc subscription reports upon request with minimal instruction
• Backup for monitoring single copy activity

QUALIFICATIONS:

• Post-secondary education preferred
• Detail-oriented and quality-control oriented
• Ability to multi-task in a fast-moving environment
• Advanced Microsoft Office Skills, especially in Excel and Powerpoint
• 3-4 years’ experience with Google Suite (Sheets, Doc)
• 3-4 years’ experience in an SAP CP2 and BW environment
• 3-4 years of basic experience in HTML coding
• 4 years’ experience using Tableau server
• 4 years’ experience working in Pagebuilder and Campaigner
• Knowledge of Environics Analytics Envision interface is an asset
• Knowledge of Digital Sales Workbench is an asset
• Excellent interpersonal and communication skills with the ability to collaborate effectively with diverse teams
• Familiarity with newspaper environment and/or publications and subscriptions

SALARY: This position is classified under Group K of the Advertising Collective Agreement. 

WHY CHOOSE THE GLOBE:
 

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.  The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability. 
 

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:  

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.     

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.