VP, Marketing & Communications

About Symcor

Symcor enables secure data exchanges and supporting business processes, to help clients succeed in an evolving digital world. Trusted by Canada's largest institutions for over 25 years to support their digital transformations, Symcor aligns industry participants to solve common challenges in the most effective and efficient way. Our goal is for every employee to feel valued and accepted as part of the team and connected to Symcor and our values, fostering a sense of belonging. Symcor is an equal opportunity employer and is committed to providing an accessible recruitment process.  If you need accommodation for the interview process, just let us know! 
#youbelonghere

For more information, visit www.symcor.ca

The Opportunity:

The Vice President of Marketing and Communications leads the development and execution of strategies to promote the company's brand and drive business growth. They oversee market research, campaign management, and team leadership to ensure cohesive and effective marketing efforts. Additionally, they collaborate with other departments to align marketing initiatives with overall business objectives and optimize performance.

This is a hybrid role with requirements to be on site 3 days a week, providing a balance between remote flexibility and in-person collaboration.
 

About The Role:

• Develop marketing strategies focused on cultivating key clients and maximizing the marketing functions impact across all Lines of Services to help Symcor achieve its revenue targets and growth goals. This includes long range planning, campaign planning and channel strategy.
• Lead the advancement of Symcor’s marketing pillars of Brand Management, Growth Marketing and Product Marketing.
• Create comprehensive marketing plans that align with the company’s goals to drive brand awareness, generate, capture and nurture leads.
• Oversee the development of and execution of marketing campaigns and content required to drive traffic and generate leads.
• Develop and deliver a consistent marketing message regarding Symcor’s products and their capabilities. Ensure it pulls through consistently from brand awareness efforts to sales enablement messaging.
• Create and maintain a digital and social media strategy to ensure presence in the market.
• Create and deliver an external corporate communications and public relations strategy, using external agencies where appropriate, to support the ongoing understanding of the brand and offering and manage Symcor’s reputation in the external markets.
• Develop and deliver the Symcor strategy for events and sponsorships to support the growth strategy and ensure that the Symcor brand is appropriately represented externally.
• Manage and oversee marketing’s budget across all Lines of Service, ensuring resources are allocated effectively to meet strategic objectives.
• Institute a measurement program to monitor, track and calculate the ROI of marketing’s efforts to ensure continuous optimization of programs.
• In line with Symcor’s core values, lead and monitor the work of employees and coach and develop employees to ensure the attainment of the team’s objectives and mandate.

What You Need to Succeed:

Education:

• Professional development in either the fields of Marketing or Communications
• Degree in Business, Marketing or other relevant disciplines

Experience:

• 10+ years of experience at a senior level involving analysis of organizations, development and implementation of B2B marketing strategies
• Depth of knowledge in areas such as B2B communications, GTM strategies and ABM
• Knowledge of all areas of the organization from role to mode of operations
• Advanced knowledge and understanding of the external markets
• Deep and detailed knowledge of all communication venues, media and performance marketing

Skill requirements:

• Proven success in driving cross-functional collaboration and results.
• Expertise in marketing automation technologies and their application in engaging targeted audiences effectively.
• Deep experience in collecting and analyzing digital marketing metrics, using data to inform decision-making and strategy refinement.
• Demonstrated ability to develop and adapt marketing content tailored to specific buyer personas, enhancing engagement and conversion.
• Successful track record in account-based marketing (ABM) and lead generation tactics, including digital marketing and marketing automation.
• Strong business acumen with the ability to build compelling business cases and justify marketing initiatives.
• Exceptional analytical skills with the ability to make informed decisions and drive measurable outcomes.
• Strategic thinker, problem solver, and communicator focused on building meaningful and impactful user experiences.
• Fluent in the martech space. Understands where it is important to invest in capabilities and skillsets. Drives innovation in marketing approaches and processes to stay competitive.

What’s In It For You
 

At Symcor, we define our success by what we help others achieve. We were created to support our clients and, through our products, services, and solutions, protect and strengthen their brands. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program that includes a competitive compensation package, flexible benefits and time away options, retirement and savings plans and a commitment to your overall health and well-being through our myWell-being program.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Opportunities to do challenging work and progressively take on greater accountabilities for growth.
• We foster an inclusive atmosphere of One Symcor with our philosophy of +1 Unique You®, we harness each employee’s uniqueness, different skills, backgrounds, and perspectives to contribute to mutual success. It is the diversity of our people and the inclusive environment that has been and will always be key to Symcor’s success.

Symcor is an equal opportunity employer and is committed to providing an accessible recruitment process. Upon request, we will provide accommodation for candidates.