Marketing & Sales Manager

Title:                Marketing & Sales Manager

Reports To:     Vice-President

Position Overview:

This is a year-round, full-time role.

The Marketing & Sales Manager at Ski Marmot Basin is responsible for developing, managing, and executing the annual marketing and sales budget and program. Under the guidance of the Vice President, this role contributes to both short- and long-term business growth through strategic planning and tactical execution.

Key responsibilities include managing relationships with key sales accounts (including travel and trade partners), overseeing public and media relations activities, and ensuring the timely execution of marketing, promotional, and advertising campaigns.

Additionally, the Marketing & Sales Manager oversees and collaborates with the marketing and sales team on various initiatives, such as consumer and trade shows, promotions and events, community engagement, digital marketing and social media, content creation, database management, and ongoing communication efforts.

Alberta Employment Standards regarding probationary periods apply.

Primary Responsibilities

Marketing & Sales Strategy Development

• Collaborate with senior management to define the resort’s marketing and sales objectives aligned with the overall business goals.
• Develop and implement integrated strategies for marketing and sales to drive resort visibility, customer engagement, loyalty, and overall growth.

Campaign and Sales Program Planning & Execution

• Design and implement multi-channel marketing campaigns to promote Marmot Basin’s offerings, including programs, packages, events, and special promotions.
• Oversee sales initiatives to optimize product distribution, drive sales, and ensure strong relationships with key partners.
• Ensure consistency in brand messaging across all marketing and sales materials.

Budget Management & Resource Allocation

• Develop and manage the combined marketing and sales budget in collaboration with the Vice President, ensuring resource optimization across all campaigns, sales efforts, and initiatives.

Customer & Market Insights

• Conduct market research, competitor analysis, and gather customer insights to refine both marketing and sales strategies.
• Use data to identify opportunities, trends, and areas for improvement in both sales performance and marketing campaigns.

Sales Relationship Management

• Cultivate relationships with travel, trade, and distribution partners to maximize exposure and revenue.
• Conduct sales calls and meetings with key clients, ensuring strong and productive partnerships.
• Attend travel/trade and consumer shows to represent Marmot Basin, generate leads, and increase brand visibility.

Digital Marketing & Social Media Leadership

• Lead and execute the digital marketing strategy, including SEO, SEM, email marketing, social media, and paid campaigns.
• Build and manage an engaging online community while ensuring the marketing and sales teams collaborate for optimal digital presence.

Community Engagement & Brand Management

• Foster relationships with local businesses, tourism bodies, and industry partners to strengthen the resort's brand and drive sales through collaborative efforts (e.g., bundled offers).
• Ensure a seamless integration of marketing initiatives with guest services and operations, enhancing the overall customer experience.

Performance Metrics, Reporting & Analytics

• Track KPIs for both marketing and sales efforts, ensuring effective ROI analysis.
• Regularly report on the performance of marketing campaigns, sales activities, and key metrics, providing actionable insights for leadership.

Event Marketing & Promotions

• Lead the development and execution of events and targeted promotions to increase both customer engagement and off-peak visits.
• Develop and manage customer loyalty programs or VIP experiences to encourage repeat visits and customer retention.

Cross-functional Collaboration & Leadership

• Work closely with the Operations, and Guest Services teams to ensure seamless marketing and guest experience integration.

Qualifications:

• Degree or diploma in Marketing, Communications or associated fields (preferred) or equivalent experience.
• Proven two (2) to four (4) years of related experience

• Solid understanding of all major digital media platforms (i.e. Website, Facebook, Twitter, Instagram, YouTube, Blogs and Consumer Email)
• Strong proficiency with all applicable software packages including but not limited to MS Windows; MS Office, including MS Word, Excel, Outlook, and PowerPoint
• Working knowledge of Email Marketing platforms and principles
• Intermediate to advanced level skier or snowboarder (for assignments on the hill).

Core Competencies:

• Strong organizational and time management skills with the ability to multi-task
• Able to adapt and prioritize, meeting deadlines, in a fast-paced environment
• Operate with a sense of urgency, quickly responding to Stakeholders
• Have excellent verbal and written communication skills enhanced with good problem-solving skills
• Must be able to work according to department and project demands
• Ability and willingness to help other departments where required
• Have a professional yet personable demeanor
• Able to work well independently with an ability to work collaboratively with others
• Strong presentation skills
• Detail oriented with strong analytical skills
• Proactive and takes initiative
• Professional deportment with excellent customer service skills.

Attributes:

• Forward-thinking
• Outgoing, energetic and an enthusiastic team player

• Strong team member able to take direction
• Motivated and observant; able to perceive needed tasks and complete them without direction
• Self-aware; able to identify strengths and gaps in own abilities and training
• Able to use taught skills and previous experience to problem solve
• Trustworthy and capable of working unsupervised
• Love of the mountains and the outdoors, skiing/snowboarding and a desire to live in the small community of Jasper.

Supplemental:

• Respect and adherence to the company’s policies and procedures as set in the “Corporate Policies” and “Employee Handbook”
• Understand and adhere to Ski Marmot Basin’s “Harassment Policy” and the company’s “Privacy Policy”.