Social Media and Content Specialist

We are seeking a dynamic and skilled Social Media and Content Specialist to drive our digital presence, create compelling content, and engage our audiences across multiple social media platforms. This role is ideal for a creative and strategic thinker with a deep understanding of social media marketing, content creation, and community engagement. You will be responsible for developing and executing marketing strategies, managing brand voice consistency, and producing high-quality content, including photography and videography, to enhance our online presence. 

In addition to being highly organized and detail-oriented, the ideal candidate will be comfortable working in a clinical setting, capturing content from medical procedures, and interacting with diverse audiences. Strong interpersonal skills and the ability to collaborate with cross-functional teams are essential for success in this role. If you are a proactive self-starter who thrives in a fast-paced environment and enjoys blending creativity with data-driven strategy, we encourage you to apply. 

Role Objectives  

The Social Media and Content Specialist responsibilities include, but are not limited to:  

• Manage and oversee social media platforms, including Instagram, Facebook, and LinkedIn, for multiple brands within our portfolio. 

• Develop and implement comprehensive social media marketing strategies to enhance brand awareness, engagement, and growth. 

• Create, curate, and publish high-quality content—including videos, images, and written posts—for both organic and paid campaigns. 

• Plan, execute, and optimize paid social media campaigns, managing budgets, audience targeting, A/B testing, and performance analysis to maximize ROI. 

• Capture high-quality video and photography content, ensuring professional, engaging, and brand-aligned visuals. 

• Organize and maintain a structured content management system to efficiently store, retrieve, and repurpose digital assets. 

• Actively monitor social media channels, engage with followers, and respond to comments and messages in a timely, brand-appropriate manner. 

• Collaborate with internal teams to source content, transforming it into compelling marketing materials. 

• Develop and manage relationships with influencers, executing strategic influencer marketing campaigns and tracking their impact. 

• Stay up to date on social media trends, platform updates, and industry best practices to continuously refine strategies. 

• Travel to Rejuvenation clinic locations to capture content (up to 50% travel required). 

• Comfortable working in a clinical setting, including exposure to medical treatments, procedures, and blood. 

Skills & Competencies: 

• Highly organized and detail-oriented, capable of managing multiple projects while maintaining accuracy and meeting deadlines. 

• Strong interpersonal skills—outgoing, approachable, and skilled in fostering engagement with diverse audiences. 

• Creative and proactive mindset—self-motivated, solution-oriented, and eager to contribute innovative ideas. 

• Team player—collaborates effectively across departments to achieve shared marketing objectives. 

• Advanced technology proficiency—deep understanding of digital tools, platforms, and emerging technologies relevant to marketing and social media. 

• Expert knowledge of social media trends, best practices, and content scheduling, including social media calendar management. 

• Experience with copywriting and email marketing is highly desirable. 

Role Qualifications  

• Bachelor's degree in marketing, Communications, or a related field. 

• Minimum of 3 years of hands-on experience in social media marketing, managing multiple brand accounts across various platforms. (Experience with Sprout or similar social management tools is an asset.) 

• Proven expertise in content creation, including video production, editing, photography, and SEO-optimized copywriting. 

• Strong analytical skills, with the ability to interpret social media data and apply insights to refine strategy and optimize performance. 

• Demonstrated success in managing paid social media campaigns, with proficiency in platform-specific advertising tools such as Meta Ads Manager and LinkedIn Campaign Manager. 

• Proficiency in content creation software such as Adobe Creative Suite, Canva, and other relevant tools. 

• Ability to travel within Alberta, British Columbia, and Ontario as needed. 

Employee Equity and Accessibility Statement