Sales and Marketing Manager
COMPANY PROFILE:
Red River Mutual is a progressive insurance company with a focus on our customers and employees. We believe everyone has a right to feel safe and protected, and to know that someone is looking out for them. So we treat our employees like family members – we’ll be honest with them, support them, offer a listening ear, admit when we’re wrong and be a positive force in their lives and in our communities.
LOCATION: Winnipeg, MB
SCHEDULE: Full-Time
REPORTS TO: VP Sales and Strategic Excellence
DIRECT REPORTS: Broker Support Coordinator, Marketing Specialist, Account Manager
PURPOSE OF POSITION:
This position will be responsible for managing a team of marketing and broker support individuals and will work alongside the VP of Strategic Excellence in the development and execution of the marketing and broker strategy for the company. This position involves assisting with the development of the company’s distribution business strategy, acquisition, development, growth and maintenance of our business portfolio and brokerage relations for the company. This individual is integral to our direct broker customer and represents the organization and departments on delivering corporate objectives.
KEY RESPONSIBILITY AREAS:
Broker Relations and Portfolio Management:
- Work alongside the VP of Strategic Excellence and key stakeholders to plan and execute both short-term and long-term goals of Red River Mutual.
- Research and benchmark market data in relation to products and services against key competitors and make necessary recommendations to the distribution strategy.
- Identify opportunities for, and assist in the review of, non-contracted geographies, territories, and brokerages to achieve growth and production plans.
- Reinforce and manage continued growth and development of relationships with existing and new partnerships across Canada.
- Develop and implement strategic product distribution plans to drive growth and profitability, while overseeing the product mix and lifecycle to ensure a cohesive and profitable business portfolio.
- Develop and oversee the overall broker strategy and broker training plans for the organization.
- Monitor portfolio performance to ensure alignment with organizational values and objectives.
- Maintain an exceptional understanding of the changing marketplace, products, brokerages, and competitors, and use that information internally to drive change within the organization.
- Collaborate effectively with the functional departments and other key stakeholders to achieve mutual plans and goals, such as:
- Revenue leads and generation.
- Lead new product launches, and training sessions,
- Market intelligence on new product wordings and requirement
Marketing:
- Oversee the comprehensive broker marketing plan, including co-branded marketing activities and efforts to support sales targets.
- Collaborate with other departments on all marketing initiatives.
- Work alongside the VP of Strategic Excellence in finalizing budget numbers for the department and track and monitor the budget monthly.
Leadership:
- To motivate, coach and hold accountable employees under your direction in the business.
- Administer timely performance reviews, assessing needs for education, rewards and setting direction.
- Embody and influence the organization to have the following leadership competencies:
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Red River Mutual Competencies |
Definition |
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Integrity, Ethics, and Respect |
Exemplifies ethical practices, professionalism, and personal integrity in dealing with both internal and external colleagues and stakeholders. Creates a respectful and trusting work environment where sound advice is valued. Encourages the expression of diverse opinions and perspectives, while fostering cooperation. Challenges biases and looks to remove them. Self-aware and seeks out opportunities for personal growth. Builds a respectful workplace. This competency is the basis for all other competencies. |
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Strategic Orientation |
Visions the future, builds plans, makes decisions, and executes to get there. Intellectually agile, leverages deep and broad knowledge, to build on diverse ideas and perspectives. Creates consensus around compelling visions to support the short and long-term goals and deliverables of the company. |
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Motivate and Inspire People |
Shows passion for the job. Committed to ongoing improvement of own skills as well as employees’ skills. Inspires and motivates the people they lead. Manages performance, provides constructive and respectful feedback and mentorship to encourage and enable performance excellence. Gives autonomy in important areas of work and involves employees when making decisions that affect them. Is self-aware and demonstrates a commitment to ongoing learning and development. |
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Effective Communication |
Fosters open communication, listens to others, speaks effectively, and prepares written communication so that messages are clearly understood. Tailors’ language, tone, style, and format to match the audience. |
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Accountability and Results |
Enables and manages resources to deliver on the priorities of Red River Mutual, to improve outcomes and add value. Takes personal responsibility for actions and outcomes of decisions and inspires others to do the same. Delivers on business results by using sound critical thinking skills and initiative. Aligns people, work, and systems with the business strategy to harmonize what they do and how they do it to meet business objectives. |
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Promote Innovation and Embrace Change |
Thinks creatively; is open to new ideas and technologies. Champions change. Is flexible and adaptable in meeting changing demands of clients and stakeholders. Uses setbacks as a valuable source of insight and learning. Takes change in stride, aligning and adjusting milestones and targets to maintain forward momentum. |
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Collaborate and Engagement with Colleagues and Stakeholders |
Works collaboratively with colleagues and stakeholders. Gathers input, genuinely values others’ ideas and expertise; willing to learn from others. Works with others to resolve conflicts, by using problem solving and communication skills. Recognizes that the leader alone cannot get the job done. Surrounds self with excellent talent. Builds successful relationships within team, as well as with internal and external stakeholders. |
QUALIFICATIONS AND SKILLS:
- Post-secondary degree in business, marketing, or related field
- CIP Designation or actively pursuing will be considered an asset
- 10+ years of insurance experience.
- Ability to travel approximately 30%-50% of the time within Canada.
- Experience in business plan development, execution, and reporting
- Excellent verbal and written communication skills, including strong presenter and facilitator skills.
- Excellent attention to detail, time management, planning and task prioritization ability.
- Able to work both independently and as a team
- Strong analysis, critical thinking, & problem-solving skills.
We thank all applicants for their interest; however only those selected for an interview will be contacted.
Accommodation for applicants with disabilities is available upon request any time during the recruitment process. Our Accessible employment policies and practices are available on request and in accessible formats. Applicants with disabilities can request accessible formats of communication and/or request an alternative method of applying for a position by contacting humanresources@redrivermutual.com or 1-800-370-2888 (toll free).
Other details
- Job Family People Leader
- Pay Type Salary
- 1 Research Rd, Winnipeg, MB R3T 6E3, Canada