Director, Marketing Strategy

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Hybrid and flexible work arrangements
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Director, Marketing Strategy. Could It Be You?

The Director, Marketing Strategy is a dynamic and strategic leader responsible for driving the organization's marketing initiatives and achieving business objectives for their respective lines of business. This role requires a deep understanding of marketing principles, consumer behavior, and the latest industry trends. This individual will play a key role at the journey leadership table by participating and helping inform the strategy and annual goal development of the business.

What’s it like working as a Director, Marketing Strategy at Questrade?

The ideal candidate is someone that is passionate about positioning and messaging that resonates with buyers, decision-makers, and corporate executives, and has a proven track record of success in developing and executing innovative marketing strategies that deliver measurable results.

They seek to learn what differentiates our products/services from competitors and distill that information into simple, informative, and easy-to-understand stories. They are an evangelist who loves the products they support and can energize and rally internal teams around a common cause. A leader with excellent management skills, capable of mentoring and leading a high-performing team. Someone that is adaptable to the styles and needs of different stakeholders.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Develop and implement comprehensive marketing strategies that align with the overall business goals and objectives.
• Lead the development, execution, refinement and communication of our comprehensive marketing strategy aligned with our mission, vision, and values.
• Drive the strategy, plans, budget and executions that deliver on annual targets and set the stage for continued growth
• Conduct thorough market research and analysis to identify target audiences, understand their needs, and develop customer personas.
• Help define and develop specific consumer segments and their valued behaviors to help deliver growth.
• Ensure our value proposition and messaging differentiates the product/service in the marketplace, to resonate with the target customers, and support the broader company vision and objectives.
• Cultivate a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.
• Manage the marketing budget effectively, allocating resources strategically to optimize ROI and maximize campaign impact.
• Stay informed about emerging marketing technologies and trends, incorporating innovative solutions into marketing strategies to enhance effectiveness.
• Analyze marketing campaign performance using data-driven insights, continuously refining strategies based on results and customer feedback.
• Cultivate strong relationships with key stakeholders, including cross-functional marketing team, journey and mission teams, and technology team.
• Collaborate with cross-functional teams, including the broader marketing team, sales and service, and journey and mission leaders, to ensure marketing efforts are cohesive and well-integrated across all channels.
• Provide strategic guidance and mentorship to senior marketing managers, promoting their growth and development.

So are YOU our next Director, Marketing Strategy? You are if you…

• Have a Bachelor's degree in marketing, business administration, or a related field.
• Have 15+ years of progressive experience in marketing, with at least 5 years in a leadership role.
• Have a proven track record of developing and implementing successful B2C and B2B2C marketing strategies that have significantly contributed to business growth.
• Have financial services industry experience.
• Have a proven ability to set annual and quarterly plans and prioritize team projects and workload.
• Have a strong understanding of consumer behavior, market dynamics, and competitive landscapes.
• Have exceptional strategic thinking, analytical, and problem-solving abilities.
• Are proficient in analyzing data to derive actionable insights, leveraging data to inform decisions, optimize campaigns, and demonstrate the impact of marketing initiatives on business outcomes.
• Have deep expertise in digital marketing, lead generation, and customer lifecycle management.
• Have a solid understanding of the intricacies of the digital landscape and ability to seamlessly integrate various marketing channels to create cohesive, effective campaigns that resonate with target audiences
• Have experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs.
• Have excellent communication and presentation skills, both written and verbal, with the ability to effectively articulate marketing strategies to stakeholders at all levels.
• Have exceptional leadership skills, with a track record of inspiring and managing high-performing teams and building strong relationships across all levels of the organization.
• Have a passion for innovation and a willingness to embrace new marketing approaches.

Additional kudos if you…

• Have experience and knowledge of the broker and/or retail financial services in banking, mortgage, real estate and insurance industries.

Sounds like you? Click below to apply!

#LI-BB1

#LI-Hybrid