Associate Manager, MarTech Program Enablement

We’re looking for our next Associate Manager, MarTech Program Enablement. Could It Be You?

As an Associate Manager, MarTech Program Enablement, you will lead the design and implementation of seamless customer journeys that drive business growth and enhance the customer experience. Leveraging data analytics, market trends, and our MarTech stack, you will craft personalized journeys that guide customers through their lifecycle, from anonymous to engaged and loyal.

Working collaboratively with cross-functional teams, you will be responsible for launching personalized journeys and audience solutions that meet the evolving needs of our customers.

Your deep understanding of our mission to empower financial success will fuel your passion for creating exceptional experiences that drive business results.

Join our team and be a part of our mission to revolutionize the customer experience, one journey at a time

Need more details? Keep reading…

• Orchestrates macro and micro journeys using AEP based on real-time behaviour, contextual changes, or business signals

• Participate in the analysis and lead the team in producing audience segmentation and definitions, journey design, and implementation of use cases 

• Creates corresponding business requirements and marketing use cases to nurture existing and new customers with personalized touchpoints

• Deep understanding of Questrade’s full audience, define subsets of the audience and segment into logical, actionalable groups. Ensure consistency of audience creation across all activations.

• Deep understanding of customer behaviour to ensure consistent audience segments are thoughtfully managed across channels, campaigns, platforms, partners, etc.

• Create timely and targeted triggered behavioural communications aligning to customer actions, needs and expectations across products and lines of business. 

• Leverage AEP to its full potential to build innovative and seamless experiences, providing suggestions and recommendations as SME on current and future state

• Leverages the use of data for content creation and customer segmentation while recognizing how technical and systems integrations are interconnected

• Proactively consults cross-functional team members and external partners to collaborate, design creative workarounds, implement solutions, and manage stakeholder relationships

• Work with technology teams to establish data integration strategy and validate that the proper and accurate data is available for audience creation and event-based triggers

• Lead and manage communication plans including tactics, criteria, timelines in partnership with various groups including product, sales, customer service center, customer experience team, analytics, content, analytics, and other internal stakeholders

• Manage existing audience activations, and leverage audiences across multiple activations to maintain consistency, governance, standards

• Explore new tools and programs within the online and offline technology space in an effort to innovate the field and one-to-one marketing 

• Understand and draw insights from journey performance reports and customer research to optimize and provide recommendations for communication improvement

• Genuine advocate to create the best possible customer experience

So are YOU our next Associate Manager, MarTech Program Enablement? You are, if you have…

• 3+ years of experience with digital marketing and experience solutions such as Adobe Experience Cloud, CDP or a comparable platforms

• 5+ years of experience in developing strategic initiatives, tactical plans, marketing ecosystems

• Marketing: 

  • Strong understanding of digital marketing channels and strategies

  • Ability to map customer journeys and identify key touchpoints

  • Knowledge of personalization techniques and how to apply them to different audience segments

  • Experience in Marketing Journeys, or Customer Experience or CRM roles

  • Demonstrated experience in developing and implementing audience segmentation strategies

  • Demonstrated success in defining strategies, developing effective and personalized customer experience journeys and communications

  • Strong balance of business acumen and technical knowledge understanding data requirements and integrations

• Technology:

  • Proficiency in data analysis tools such as R, Python, SAS

  • Familiarity with analytics platforms like Google Analytics, Adobe Analytics or similar tools

  • Experience with data visualization tools like Tableau, Power BI or Looker

  • Experience with CDPs such as Segment, Tealium, Salesforce CDP or Adobe RT CDP

  • Familiarity with CRM platforms like Salesforce, HubSpot or Microsoft Dynamics

  • Knowledge of A/B testing tools to validate segmentation strategies

• Analytical

  • Strong understanding of statistical methods and how to apply them to audience segmentation

  • Ability to interpret data to identify patterns and insights

  • Experience in creating and managing customer segments based on various criteria (demographics, behaviour, etc.)

  • Skills in conducting and analyzing market research to inform segmentation strategies

• Soft Skills

  • Excellent written and verbal communication skills to effectively present insights and recommendations

  • Ability to work with cross-functional teams, including marketing, sales, and IT

  • Resourceful problem solver who can navigate through ambiguity and has a keen attention to detail

  • Strong organizational skills and able to effectively balance and prioritize multiple projects

  • Precision in handling and analyzing data to ensure accuracy

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