Paid Search Strategist

Position: Paid Search Strategist (PPC, SEM)

Position Type: Full Time, Permanent

Reports to: PPC Team Lead

Location: Remote (Canada)

Division: Postmedia Integrated Advertising

The Company:

Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

We are looking for an experienced strategic Google Ads Paid Search (PPC) Strategist to join our team. Responsible for building, executing and optimizing client search strategies on Google Ads and Microsoft Ads. This includes compiling recommendations, researching opportunities and leveraging PPC best practices that generate leads and maximize ROI for our clients. The PPC Strategist should be experienced in analyzing complex data and making data-driven decisions.

What you’ll do:

• Research clients' websites to understand online goals and objectives
• Develop a paid search (PPC) strategy including keyword research, audience targeting, and ad copy / messaging
• Manage and optimize multiple paid search (PPC) campaign performance through continuous A/B testing, competitor analysis, keyword research, creative optimizations and trend insights to achieve client KPI targets across a variety of industries
• Identify landing page optimizations to improve lead generation and sales
• Monitor campaign performance and budget management
• Communicate regularly with Account Managers
• Assist Postmedia sales team in presales strategic support
• Support Account Management team with monthly and quarterly client reporting and client presentations

Who you are:

• 2+ years of direct experience building, managing and optimizing PPC campaigns on Google Ads PPC campaigns on Google Ads
• Experience working in an agency or other organization where you manage multiple clients and stakeholders is an asset
• In-depth knowledge of the Google Ads platform (Search, Display, Shopping, Video, Remarketing)
• Experience implementing conversion tracking through Google Tag Manager. Ability to troubleshoot problems if necessary
• Up-to-date with the latest paid search (PPC) trends and best practices
• Able to understand and interpret data using analytics and reporting tools. Experienced with Google Analytics, Google Tag Manager, Data Studio is an asset
• Excellent presentation skills and comfortable speaking in client/project meetings
• Excellent written skills, with the ability to write compelling ad copy
• Detail-oriented and ensuring Quality Assurance processes are met
• Self-starter, all hands-on deck attitude
• Thrive in a fast-paced environment with the ability to pivot, multi-task and problem-solve.
• Google Ads Certification is required
• Bilingual is an asset