Vice President, Small and Medium Business

Position: Vice President, Small and Medium Business
Position Type: Full Time, Permanent
Location: Toronto, Ontario 

The Company: Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity: As the leader and key advocate for the Small and Medium Business sales division, you will build a best in class go-to-market strategy to develop new and existing revenue streams for our medium and small business client segments. Leading a diverse team of sales, operations and product professionals, including Mid-Size, Classified/Self-Service and key marketing teams you will oversee the research, creation of marketing, business development and go-to-market and sales strategies to increase audience, drive website traffic and increase revenue. Your vision and strategy are ensuring robust revenue development and client retention in alignment with the other divisions in Postmedia and with the corporate strategy.

What you’ll do:

• Foster a collaborative, results-oriented performance culture, rooted in data and analytics to maximize existing and grow new revenue streams at the national, regional and community levels across the country.
• Coach Sales leaders to develop and implement strategies, and metrics to evaluate their efficacy, within their teams to develop a pipeline of opportunities that provides a healthy balance of short- and long-term opportunities and develop and implement strategies to foster and strengthen key strategic relationships, retain existing customers and enhance customer loyalty.
• Build strong cross-functional relationships within the organization to leverage support and expertise to build winning, comprehensive advertising solutions for clients to secure and build on revenue growth.
• Implement a robust forecasting and reporting process to improve reporting, trend analysis at the executive level, while streamlining and automating processes to improve efficiencies, automate incentive calculations and allow individual contributors to see performance to date.
• Invest in ongoing development and enhancement of skills and knowledge for the sales team by staying informed about industry trends, competitor activities, and emerging technologies and leveraging analysis of customer feedback to improve products/services and tailor sales strategies.

Who you are:

• You can demonstrate successes in innovating, developing and delivering on sales strategies and programs with year-over-year revenue growth and strengthen strategic partnerships with key clients.
• You understand and have experience in the operational elements of running print/digital news sales operations and can manage tactical/logistical issues if/when necessary;
• Strategic and analytical, you leverage data to drive the right outcomes and instill that mindset with your teams in driving successful initiatives. You have, and nurture in others, an innovation mindset to create, launch and optimize or sunset initiatives and/or strategies when not succeeding.
• Collaborative and inspirational, you thrive on building and developing nimble, cohesive teams that deliver on strategic objectives in a disrupted industry. You recognize the importance of a strong, talented and experienced team to the success of the division and build to that now and in the future.
• A skilled negotiator, you are comfortable managing through crises, making real-time decisions in tough situations while exhibiting grace under pressure when dealing with urgent situations.
• An excellent team player, equally confident making and executing on real-time decisions in tough situations you leverage outstanding communication skills to partner with other senior leaders to drive consensus across an organization, from senior executives to individual contributors.