Senior Marketing Manager, Retail

Senior Marketing Manager

About Equiton:

Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We’ve discovered that finding the right opportunities involves time, experience, and discipline. We strategically anticipate trends and capitalize on value creation opportunities to strengthen our market position, all while prioritizing an excellent living experience for our Residents and delivering a robust portfolio for investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

Our Culture:

At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

About the Position:

At Equiton, where the worlds of real estate and finance converge, we are in search of an experienced and versatile Senior Marketing Manager with demonstrated experience in developing, executing and optimizing campaigns that drive awareness, consideration and lead generation. This role is pivotal in driving digital marketing initiatives and campaigns that resonate with our target audience. The ideal candidate will bring a wealth of experience in developing and executing effective marketing strategies, collaborating seamlessly with the digital marketing team. Success in this position requires a knack for generating strong leads through strategic campaign creation, coupled with the ability to thrive in the fast- paced environment of day-to-day marketing activities and evolving needs. If you are someone who revels in the rewarding challenge of digitally building a brand, we want to hear from you. Strong organizational skills, proactivity, attention to detail, and excellent communication skills are paramount. Previous experience in working within the finance and real estate sector is highly valued. Join us on this digital journey where your expertise will play a crucial role in reshaping the narrative of Equiton's investment success.

Successful candidates must have a minimum of five to seven years of experience in marketing and be available to work at the company's head office in Burlington, ON.

Responsibilities: 

• Develop and execute comprehensive marketing and communications campaigns and strategies, continuously monitoring their effectiveness.
• Define key performance indicators for each communications channel, assessing campaign success and adjusting strategies as needed.
• Supervise the creation of marketing and communications collateral to ensure alignment with the organization's brand, encompassing materials such as white papers, website copy, and more.
• Formulate and implement a PR strategy, engaging with media to enhance the organization's profile.
• Identify key target markets and product benefits, collaborating with the creative team to produce compelling advertising and informational content for various platforms.

Qualifications: 

• Bachelor’s degree in marketing, business, or a related field.
• Five to seven years of proven experience in advertising and marketing.
• Strong understanding of digital marketing channels, SEO, SEM, social media platforms, and digital advertising techniques.
• Proficient in marketing automation tools, analytics platforms, and advertising platforms.
• Excellent leadership and communication skills.
• Demonstrates an ability to anticipate needs and proactively plan, requiring minimal guidance.
• Strong work ethic and team player – trustworthy, capable, and reliable.
• Ability to thrive in a fast-paced growth environment.

Our Commitment to Diversity, Equity, and Inclusion: 

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected, and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background, and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values:

• Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

• Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

• Expertise

Offering the highest level of professional expertise, quality service and knowledgeable insights.

• Customer Focused

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

• Entrepreneurial Spirit

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.