Digital Marketing Manager

About Equiton:

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

Our Culture: 

At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations. 

About the Position:

The Digital Marketing Manager will support the development, implementation, and optimization of Equiton’s digital marketing strategy, focusing on email and SMS marketing campaigns, LinkedIn automation, copywriting, design, content creation, and organic social media management. Reporting directly to the Director of Digital Marketing, this role is essential in driving lead generation and engagement through innovative, data-driven campaigns. The successful candidate will have a keen eye for creativity, a passion for growth, and an interest in taking ownership of various digital marketing channels to make a measurable impact on our business.

Key Functions and Responsibilities:

• Develop and execute targeted email and SMS campaigns, including segmentation, design, and deployment, to drive conversions.
• Manage LinkedIn automation tools to optimize lead generation and outreach.
• Develop persuasive copywriting for ads, landing pages, and email campaigns that resonate with target audiences.
• Build and optimize landing pages to capture high-quality leads.
• Develop and manage the organic social media strategy, creating content that engages audiences and aligns with business goals.
• Conduct A/B testing and analyze data to continually optimize campaign performance and engagement. 
• Prepare and present campaign reports to stakeholders, with insights and recommendations for improvements.
• Collaborate with cross-functional teams, including compliance, content, and product teams, to ensure campaigns align with business objectives.
• Ensure compliance with CASL and other relevant regulations across all campaigns.
• Keep abreast of industry trends and advocate for new strategies and tools to improve overall digital marketing performance.

 Accountability:

This role requires careful handling of sensitive customer information and marketing data. The Digital Marketing Manager will be responsible for the accuracy and timely delivery of all campaigns, with a direct impact on lead generation and company revenue.

Leadership/Supervision/Coordination of Others:

The Digital Marketing Manager will collaborate with internal teams such as compliance, content, design, and external vendors. The role does not have direct supervisory responsibilities but will coordinate campaign effort across multiple platforms.

Communication:

• Communication will involve collaborating with cross-functional teams, with most interactions in written (emails, reports) and verbal (meetings) formats.
• Presenting Insights: The role requires regular presentation of campaign performance and optimization insights to senior management, offering recommendations for ongoing improvements.

Required Skills and Abilities: 

• Hands-on experience with email marketing platforms such as MailChimp or Klaviyo.
• Experience with SMS marketing.
• Strong knowledge of email compliance standards (CASL).
• Proficiency in HTML/CSS for email.
• Experience managing large-scale email and SMS marketing campaigns with a focus on maximizing engagement and ROI.
• Strong copywriting skills for digital ads, landing pages, and email campaigns.
• Design skills for landing page and ad creation for digital marketing campaigns.
• Experience with LinkedIn automation tools is a plus.
• Creative skills for content creation across digital channels.
• Excellent project management and organizational skills.
• Excellent written and verbal communication abilities.

Education, Qualifications & Experience:

• Bachelor’s degree in marketing, business, or related field.
• 3+ years of experience in digital marketing roles.

 Judgement/Problem Solving/Decision Making:

• The role requires independent decision-making in applying marketing best practices, interpreting data, and solving problems related to campaign performance.

Effort:

Mental Effort:

• This position demands a high level of focus on data management, problem-solving, and continuous optimization of marketing campaigns.

Physical Effort:

• The position involves long periods of sitting and working at a computer. No heavy lifting is required.

Working Conditions:

Physical:

• The work environment is typical of an office setting, with no exposure to disagreeable elements or risks of injury.

Psychological:

• The role may involve occasional stress due to deadlines, technical issues, or last-minute requests, particularly during key campaigns.

 Our Commitment to Diversity, Equity and Inclusion: 

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values:

•  Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

•  Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.