Social Strategist, Client Marketing

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day. 

Our culture and our people are what make us, US.

We have a passion to connect with the world around us: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care. 

Ready to join US?

Division: Client Marketing

Work Status: Full Time (Hybrid)

Location: Toronto, ON

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day. Our culture and our people are what make us, US.

We have a passion to connect with the world around us: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care.

About the Role

The Social Strategist will be part of the Talent Group, supporting Client Marketing and so.da (Corus’ social digital agency), with the development and execution of talent partnership strategy. Reporting to the Talent Account Manager, you will assist in developing talent-centric branded partnership campaigns, generating new revenue through sales initiatives, managing budgets, negotiating talent rates, and cultivating relationships with network talent and social influencers. The right candidate is deeply versed in social and marketing strategy and best practices. They excel in creative thinking, enjoy working with cross-functional teams, have a passion for storytelling and data, and is up to date on all social trends and platforms.

You will contribute by:

• Function as a key contact for talent partnership opportunities, unpacking briefs and supporting brainstorms to create proposals across various brands.
• Assist with developing the creative concept and strategy (including trends/insights, talent suggestions, costing, etc.)
• Function as a key contact for talent by meeting with talent regularly and managing the pre-sale of inbounds
• Assist with building pre-packaged trend-based talent opportunities, supporting key advertising verticals that ladder into Corus offerings
• Assist with activating paid media on TikTok, Meta, and YouTube
• Participate in cross-functional meetings as a key talent contact, educate pre-sales teams and account managers on talent offerings
• Source and update master files with latest talent and their audience metrics
• Support and manage talent campaign execution on an as-needed basis
• Assist with the creation of outward facing marketing materials including presentations, newsletters, editorial calendars, media kits, and award submissions
• Assist with coordinating B2B/industry facing marketing initiatives and events
• Administrative tasks such as data entry, legal agreement circulation, Talent Scope of Work filing, invoice processing and completion of billing forms

Skills and experience you will bring:

• 3+ years of experience in influencer marketing, advertising, or social/digital marketing
• Post-secondary education in marketing, advertising, or related field
• Deep understanding of influencer branded content and marketing strategy with demonstrated expertise in data-driven social media strategy and execution
• Deep understanding of various platform algorithms, social analytics, and social listening tools
• Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders, and must be comfortable with public speaking
• Ability to track and present revenue growth to leadership
• Proficient in Microsoft Office
• Project management experience is an asset
• Paid media execution is an asset
• French is an asset

Application Deadline: December 23rd, 2024

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.

We want our workforce to reflect the full diversity of communities across Canada.

We are committed to providing an accessible experience for candidates of all abilities.  Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at accessibility@corusent.com.

How to Apply:  If you're interested in this role, click 'apply now'.

*No phone calls please. Only those selected for an interview will be contacted.