Local Audience Insights Analyst

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day. 

Our culture and our people are what make us, US.

We have a passion to connect with the world around us: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care. 

Ready to join US?

Division: Research & Consumer Insights

Work Status:Full Time (Hybrid)

Location: Toronto, On  (Open to candidates outside of Toronto) 

About the Role:

The Research and Consumers Insights Department of Corus Entertainment has a full time opening for a Local Market Research Analyst. In this role, you will be responsible for producing video and audio research in support of business planning and development, reporting directly to the Manager, Audience Insights - Local Markets. The incumbent will work closely with local sales and content teams to satisfy business requirements.

You will contribute by:

• Work with Manager, Audience Insights - Local Markets in the preparation of impactful strategically sound multi-platform research sales pieces utilizing available industry resources
• Actively identify sales revenue opportunities using industry tools and resources
• Provide data for local market trade communication pieces for in market media assets with a particular focus on local market news and radio
• Prepare market research for local programming teams with a particular focuson radio and news content
• Prepare and provide insights into audio and video landscape and the competitive environment data for internal stakeholders through regular reporting and presentations
• Support the Manager, Audience Insights - Local Markets in the participation of larger scale multi-market research presentations and reporting, ensuring consistent look and messaging

Skills and experience you will bring:

• 3 years in media or advertising-related background
• Experience working with 3rd party media databases such as Numeris PPM, VAM, Vividata and affiliated software
• Skilled in PowerPoint and Excel software
• Experience in Power BI or any dashboard creation is considered an asset 
• Ability to analyze and interpret audience research data in a clear, concise manner, summarizing information for the end user
• Post-secondary education in media, advertising or related program considered an asset

• Ability to work in a fast-paced environment with multiple stakeholders
• Enthusiastic work ethic and proactive approach with the ability to maintain a professional approach at all times
• Excellent communication and problem-solving skills, with high attention to detail

Application Deadline: December 6th, 2024

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.

We want our workforce to reflect the full diversity of communities across Canada.

We are committed to providing an accessible experience for candidates of all abilities.  Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at accessibility@corusent.com.

How to Apply:  If you're interested in this role, click 'apply now'.

*No phone calls please. Only those selected for an interview will be contacted.