Marketing Specialist

WESTMAN COMMUNICATIONS GROUP (Westman) is seeking applications from energetic, highly motivated individuals to become part of our growing team! 

Westman is an industry-leading communications provider based in Brandon MB, offering residential and commercial High-Speed Internet, Digital TV, and Phone services in communities across Manitoba. Established in 1977, as a locally owned and operated cooperative, Westman is dedicated to delivering competitive and innovative services, providing an exceptional member experience, and supporting the communities we serve. 

What we have to offer:

• Competitive compensation package.
• Comprehensive group benefits plan (extended health; life; dental; vision; GRRSP; and health and wellness).
• Various Learning and Development initiatives, and opportunities to grow within our team!
• Opportunity to participate in company events and activities and enjoy our company perks! 

What you’ll do:

• Conduct market research and analyze customer interaction data to improve future strategies and campaigns.
• Assist in the creation and implementation of multi-channel marketing campaigns tailored to targeted audiences.
• Analyze trends, market demands, and customer preferences to assist with tailoring acquisition strategies. 
• Provide marketing support for Westman Business initiatives; assist in the development of materials and campaigns, along with generating ideas to improve customer choice and satisfaction.
• Administer and configure WCG’s HubSpot CRM to streamline marketing processes and ensure seamless data integration; generate CRM reports to track effectiveness of initiatives.
• Write compelling and grammatically correct promotional material and emails designed for various audiences. 
• Represent WCG in public events, such as trade shows, Connecting Westman Tour events, and many more.

What you’ll bring to the team:

• Minimum 2-year diploma or bachelor’s degree in Marketing, Business Administration, Communications, Consumer Behaviour, or a related field is required. 
• A certification in Customer Resource Management or marketing research and analytics is considered an asset.
• Minimum 4-5 years of experience in marketing, research and analytics, advertising, & customer relationship management is required.
• Minimum 3-years of customer service experience is required. 
• Experience in sales or GIS mapping is considered an asset.
• Strong understanding of software applications such as Salesforce, HubSpot, Calix Marketing Cloud, or other content management systems. 
• Proficiency with Microsoft Office 365 (Outlook, Word, Excel, SharePoint, One Drive).
• Proficient with Adobe Creative Cloud (Photoshop, After Effects, InDesign, Illustrator, etc.).
• Must hold and maintain a valid driver’s license. 
• Must be willing and able to work flexible hours.

*A combination of education and experience may be considered.

DEADLINE FOR APPLICATIONS: This position is open until filled.

As an equal-opportunity employer, we are committed to an inclusive and barrier free environment at Westman Communications Group and encourage applications from all qualified individuals. If you require a reasonable accommodation at any point during recruitment process or would like to request this posting in an alternate format, please indicate by emailing hr@westmancom.com of the accommodation requirements. While we thank each applicant for their interest, only selected candidates will be contacted.