Product Manager, Content
Canada ● Virtual
Req #788
January 7, 2025
Position: Product Manager, Content
Position Type: Full-time, Permanent
Location: (Remote) Canada
Position Type: Full-time, Permanent
Location: (Remote) Canada
The Company:
Postmedia is a Canadian news media company representing 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. Postmedia’s mission is to keep Canadians in-the-know with ambitious, trusted, and high-quality journalism, while delivering high-value and data-driven marketing solutions to businesses and advertisers. Our vision is to be the most innovative media company in Canada with thought-provoking journalism that audiences crave and strong platform solutions that help businesses succeed.
The Opportunity:
Postmedia is seeking a Digital Product Manager, Content who will report to the Senior Product Manager, Content Monetization to develop and execute product solutions that drive the success of our business across our network. The ideal candidate is a strategic and innovative thinker with a strong business acumen focused on delivering the best customer experience and impact to our business. Comfort with ambiguity, shifting priorities, and the ability to coordinate multiple stakeholders needs in a dynamic and rapidly changing environment are necessary. Work experience in media and news industries is preferred.
As Product Manager, you will have the exciting job of helping shape the vision and strategy of our Content Monetization product portfolio. You will be responsible for developing and guiding products, translating market challenges into business outcomes, while also positioning and promoting (with the help of our Go-To-Marketing teams)our solutions for our customers – readers, advertisers, agencies, and internal stakeholders (sales, fulfillment, engineering, and product).
What you will do:
- Work with key business stakeholders to understand and define problem statements to be shaped into products and prioritization for road map execution that are backed by market feedback, research, and business OKRs (Objectives and Key Results).
- Develop business cases and PRDs (Product Requirements Document) and iterate based on insights from qualitative and quantitative data; market feedback, trends, competitors, user research, and analytics.
- Translate product requirements into actionable bite-sized user stories
- Lead development and day-to-day scrum activities and technical teams by providing clarity on requirements, removing roadblocks, and understanding technical limitations.
- Work with Go-To-Marketing teams; Design, Research, Audience, Analytics, Marketing, and others, to ensure a successful product launch.
- Think strategically about our Content Monetization portfolio and continuously identify,analyze, and solve ambiguous problems and/or capitalize on business opportunities.
- Remain abreast of customer needs, market drivers, and our competition within the digital media landscape to gain key insights and help us plan for tomorrow.
Who you are:
- Digital media and news industry knowledge; licensing and syndication, affiliate marketing, sponsored content, advertising, audience, analytics, and performance optimization.
- Technical fluency; understanding of ad tech capabilities, industry challenges, technical limitations, and vendor solutions.
- Process oriented and self-starter who follows through with end-to-end executions
- Data-driven and results-oriented decision maker who strives to find solutions in collaboration with others
- Innovative and strategic thinker who acts tactically to build and optimize the product road-map to reach business targets and deliverables
- Effective communication & presentation skills with the ability to work with technical and non-technical stakeholders
Qualification & Skills:
- University degree with business and media discipline preferred
- 3-5 years in digital product and development management, publisher media preferred
- Familiar with analytic tools and understanding for metric needs, including Google Analytics, Parsley, Looker, Google Lighthouse, Google Console, and Google Ad Manager.
- Software development methodologies and tools, including JIRA, Agile, and Shape Up.
- Analytical and quantitative skills; experience using analytics, data, and metrics to test theories, confirm assumptions, and measure success.
We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.
Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.
Other details
- Pay Type Salary