Marketing - Brand Manager

Who We Are
 

Founded in 2013, Organigram is a leading Canadian licensed producer, focused on producing high-quality, indoor-grown cannabis for adult recreational consumers in all provinces and the Yukon. Headquartered in Toronto (Ontario), Organigram has three state-of-the-art cultivation and processing facilities in Moncton (New Brunswick), Winnipeg (Manitoba) and Lac-Supérieur (Quebec), and our adult-use products can be found in retail outlets from coast-to-coast. Organigram's adult-use brands include Edison, SHRED, monjour, Laurentian Cannabis, Holy Mountain, Big Bag O’Buds, Tremblant Cannabis and Trailblazer.
 

Our mission is to delight consumers with trusted brands that deliver innovative cannabis products and experiences while promoting education and industry advocacy.
 

Over the past year we have seen significant growth in this emerging cannabis industry and attribute this growth to our team members. We believe our deep-rooted culture; our values and our welcoming work environment have contributed to our overall success. Our focus on innovation, responsiveness to the needs of our customers and our people–centric approach have helped us become a trusted name amongst our stakeholders - be it our customers, partners, investors, our team members, and the communities that we support.
 

Why work with us?
 

Organigram is a diverse and inclusive organization that cares about you and the community you live in. Our competitive salary and benefits, education reimbursement and flexible work environment are designed to work for you as you grow and develop in your career. We offer an annual wellness credit and unlimited vacation to support your health and wellbeing. And you can feel good knowing our Organigram Operating for Good program provides you with the opportunity to support your community through sponsored volunteer initiatives.

Brand Manager

Job Summary

Organigram is seeking an action-oriented and results-driven Brand Manager that will lead the development and execution of our largest recreational brand activations and product innovation executions. As part of a leading Canadian cannabis Licensed Producer, you will play a critical role in driving brand growth, managing the commercialization of key innovations, and delivering best-in-class executions. You will work closely with cross-functional teams to ensure our brand portfolio’s success in a highly competitive market.

This position is ideal for an innovative marketer who excels in both strategic thinking and detailed execution. You will be responsible for briefing, developing and deploying.

Key Responsibilities

• Develop and execute comprehensive brand strategies to drive market share, revenue & profitability.
• Manage the commercialization of new products from concept development through in-store execution and post-launch analysis.
• Collaborate with cross-functional teams including sales, product development, commercialization, finance, legal and supply chain to ensure alignment and successful execution of new product launches.
• Monitor and analyze market trends, consumer insights, and competitor activities to inform brand strategy and decision-making.
• Lead the development of marketing tactics including trade marketing, sampling, budtender engagement, event executions and social media
• Manage brand budgets, ensuring optimal allocation of resources for maximum impact.
• Track and report on key performance indicators (KPIs) to measure success and adjust strategies as needed.
• Drive innovation by identifying new growth opportunities and consumer needs within the category.
• Responsible for mentoring and managing one (1) Assistant Brand Manager

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Minimum of 5 years of brand management experience ideally within the cannabis or a consumer packaged goods (CPG) category.
• Proven track record of managing a brand’s P&L and driving profitable growth.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with in-store marketing & social media strategies.
• Excellent copywriting, communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, dynamic environment with a results-oriented mindset.
• Knowledge of cannabis culture, cultivation and trends an asset
• Hybrid work environment from Toronto-based office (minimum 2 days in office per week)