Senior Director, Regional Marketing – Singapore

Senior Director, Regional Marketing – Singapore

Region: Singapore, Remote

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our APAC team as the Senior Director, Regional Marketing. This role will play a critical leadership role in driving strategic marketing initiatives across the region, with a primary focus on supporting a Master Franchise structure. The role requires a deep understanding of regional markets, franchise operations, marketing calendar planning, menu management/product innovation, digital media/performance marketing, CRM/loyalty, and third-party delivery (3PD) platforms.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

• Operational audit (REV): Strategic Marketing Leadership: Develop and implement comprehensive regional marketing strategies tailored to support the Master Franchise structure, aligning with global brand goals and adapting to local market dynamics. Partner closely with Master Franchisees to ensure effective execution of marketing programs, promotions, and product launches across territories. Lead regional marketing initiatives or campaigns when appropriate that incorporate traditional media, digital marketing, and third-party delivery (3PD) strategies to drive customer acquisition, engagement, and retention.
• Franchise Support and Collaboration: Serve as the key marketing advisor and partner for Master Franchisees, providing guidance, tools, and resources to ensure consistent brand positioning and messaging across the region. Develop and implement scalable marketing frameworks, toolkits, and KPIs to measure the success of franchise-led campaigns. Foster strong relationships with franchise leaders by understanding their unique market needs and delivering customized, high-value marketing support.
• Third-Party Delivery (3PD) Integration: Drive growth through partnerships with leading 3PD platforms (e.g., Uber Eats, DoorDash, Deliveroo, or local equivalents), leveraging data insights and promotional opportunities to maximize sales. Lead the negotiation and strategic management of 3PD relationships at regional level to optimize 3PD channel potential and to drive overall marketing and business objectives without growing dependence on this channel. Oversee implementation of campaigns and collaborations with 3PD partners to optimize visibility, traffic, and profitability.

• Market Analysis and Insights: Conduct regular market research and competitive analysis to understand regional consumer trends, behaviors, and preferences. Utilize data-driven insights to identify opportunities for growth and innovation across marketing channels. Monitor and evaluate the performance of regional campaigns, adjusting strategies as needed to achieve optimal results.
• Leadership and Cross-Functional Collaboration: Lead and mentor a team of marketing professionals, fostering a culture of collaboration, accountability, and continuous improvement. Work cross-functionally with regional and global teams, including Operations, Product, Digital, and Analytics, to ensure alignment on strategic initiatives. Champion customer-centric strategies, ensuring all marketing efforts prioritize exceptional customer experiences.
• Experience in multi-country marketing strategy within APAC, including China, Japan, Korea, or other key regional markets.

Skills & Abilities:

• Preferred bachelor’s degree in Marketing, Business administration, Management, or similar related field
• Minimum of 10 years’ experience in a similar or relative industry
  • With minimum 8+yrs in QSR or similar
  • At least 6+ years of supervisory experience

• Proficiency in Mandarin Chinese, Japanese, or Korean language is a plus
• Proven experience supporting Master Franchise or franchise-driven business models, with a strong ability to guide, coach, and influence field marketing leaders and other key stakeholders in the field.
• Demonstrated success managing and optimizing partnerships with third-party delivery (3PD) platforms.
• Expertise in integrated marketing, including traditional, digital, and performance-driven campaigns.
• Strong understanding of consumer trends and preferences in the foodservice, hospitality, or retail industries
• Ability to align regional marketing initiatives with global objectives while accommodating local market needs.
• Ability to manage complex stakeholder relationships, including franchisees, partners, and external agencies.
• Strong interpersonal and communication skills, with the ability to influence and negotiate effectively.
• Proven ability to lead teams, mentor talent, and collaborate across functions and regions
• Strategic, analytical, and problem-solving skills with a focus on achieving results
• Ability to manage multiple relationships and projects simultaneously.
• Willingness to travel frequently to meet franchise partners and oversee operations
• Technical Proficiencies: At least a functional understanding of software programs required to perform the above responsibilities Microsoft Office, including Outlook, Excel, PowerPoint, OneNote and SharePoint, and Adobe Creative Suite. 

• Ability to work independently and collaboratively. Adopts a 'let’s win together' approach.
• Excellent written and verbal communicator. Creative approach to communicate.

• Interpersonal, relationship-building and networking skills with a self-motivated attitude to work.
• The ideal candidate will bring expertise in regional marketing strategies, digital transformation, customer acquisition, and brand development while enabling master franchisees to execute high-impact campaigns that drive growth and profitability at market level.

What do we Offer?

• Insurance Plans (Medical/Life)
• Pension
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• And Many More….